Dollar Industries, maker of innerwear brand Dollar Club, is now foraying into the Rs

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6,000-crore jeans market with its new brand ‘Force’.

“We hope to be a leading brand with the largest market share in the jeans segment in the country over the next five years.

The jeans market, which currently stands at Rs 6,000 crore, is estimated to grow at 15- 20 per cent CAGR over the next three to five years, whereas the annual sales volume is pegged at around 25 million pairs.

The gender profile of consumers who buy jeans is 76 per cent men, 17 per cent women and 7 per cent kids. We will eventually be present in all the sub-segments,” Vinod Kumar Gupta, managing director, Dollar Industries, told Financial Chronicle.

Incidentally, Dollar Innerwear enjoys 20 per cent market share in the Rs 2,000-crore branded hosiery industry.

‘Force’ will be initially launched in eastern India and then move to the fashion trade markets nationally before the upcoming festive season.

“Our endeavour is to provide trendsetting solutions to meet the needs of Indian consumers. With a complete range of jeans with excellent fit—from basic to fashion, casual and also semi-casual—Force will make an impact on the fashion industry,” said Gupta.

It may be recalled that the Kolkata-headquartered company has recently joined hands with leading international retail chains Carrefour and Lulus to place their entire range in the international market.

These global associations will come in handy to reach out to a global customer base with its new offering in the jeans segment.

The company expects to achieve overall sales revenue of Rs 400 crore in 2010-11. The FY11 results are yet to come out.