DTH major Dish TV today said it has partnered with sports broadcaster Ten Sports

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for bringing the High Definition (HD) telecast of the Micromax Cup India-Sri Lanka Test Series 2010 and One-Day Tri-Series between India, New Zealand and Sri Lanka to its subscribers.

"Under the partnership, three test matches of the Micromax Cup (between India and Sri Lanka) and one-day tri-series between India, New Zealand and Sri Lanka, starting July 18, 2010, would be available for our subscribers," Dish TV COO Salil Kapoor said.

"After FIFA World Cup, we are now offering international cricket series free to all Dish TV HD subscribers, new and existing," he added.

The ODIs will be available in a multi-lingual feed -- Tamil, Kannada and Telegu -- in both HD and Standard Definition (SD) formats, he added.

HD transmissions offer better picture and sound quality compared to standard definition (SD) transmissions. HD set-top boxes (STB), which offer wide-angle viewing, are considered particularly suitable for watching sporting events and action movies.

"HD technology, with its enhanced viewing features, has proved to be a success with sports audiences globally. The Micromax Cup between India and Sri Lanka is one of the most anticipated cricket fixtures for the Indian fans and I am sure our viewers will surely enjoy the telecast in HD on Dish TV," Ten Sports CEO Atul Pande said. With the rising interest in global sporting events like the Indian Premier League, English Premier League and FIFA World Cup, DTH operators are confident that viewers will switch to digital high-definition broadcasts. For DTH firms, HD set-top boxes promise a lucrative revenue stream, as the services will carry higher monthly charges.