Cisco eyes Saarc nations as new growth markets

Cisco Systems (India) is looking at Saarc countries, particularly Sri Lanka, Bangladesh and Nepal

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as the new growth markets.

Amit Malik, VP, India-East and Saarc, told Financial Chronicle here on Tuesday that the company had already sent a high quality team to these countries and set up offices in Bangladesh and Sri Lanka and a representative office in Nepal.

“The advantage is that these countries do not have any legacy infrastructure and they can actually leapfrog in technology. We are keen on latching on to the opportunity in a big way. We are working closely with those governments and government organisations, establishing knowledge networks. Quite like in India, in those countries also we are keen on tapping the enterprise sector, SMB segment, private and public cloud spaces,” said Malik.

Be it in India or Saarc countries, going forward, there will be a continued focus on the SMB segment. Cisco is also keen on playing the role of a facilitator for its channel partners and therefore is strengthening its arm — Cisco Capital, which is into technology financing and leasing. Cisco Capital is coming up with newer and innovative schemes and solutions like zero per cent interest and deferred payments scheme to take care of Capex requirement of its customers in the SMB segment through its partners, he said.

The company is seeing a huge opportunity for technology as Indian banks expand to new markets and product offerings.

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