Apollo taps web route for raising brand awareness

Apollo Hospitals is becoming increasingly tech savvy. It has got into mobile healthcare, cloud-based personal healthcare record ser-vice and is now ready to offer discounted health che-cks through group buying sites. Apollo has tied up with Groupon India to leverage the web-based platform for spreading awareness about their medical service offerings. On a pilot basis, Apollo Hospital, Bangalore, will be launching health check programmes for all age groups through Groupon.

This is intended to help Apollo increase brand aw-areness and harness the collective buying power of customers. These programmes will be offered with a pre-specified validity period at discounted prices. They can be redeemed at all the Apollo owned clinics and hospitals, Ravindra Pai, VP , marketing and operations, Apollo Bangalore said.

“This medium will assist us both in spreading awareness as well as delivering healthcare solutions to our customer’s doorstep. We plan to offer more services on this channel in the area of cosmetic surgery, in the near future,” he said.

Some of the Apollo clinics also offer discounted health check deals through Snapdeal.com.

Recently, Apollo had launched cloud based online Personal Health Record service, Apollo Prism. It allows patients to store their medical information like diseases, medications and test results online, to be accessed anywhere, anytime.

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