Sarovar Hotels recently announced the signing of its latest project in Axum, Ethiopia—Yeha Hotel. It comes as the latest addition to its existing portfolio of properties in Ethiopia, Kenya, Tanzania and Zambia.
The hotel chain plans to launch the luxury property with 78 keys in October 2019, with plan to expand to 222 keys by 2021.
Ajay K Bakaya, managing director, Sarovar Hotels, said, “We are excited to have signed a hotel in Axum--a city of strong religious significance to millions of traveller. It is an important addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region. We see great growth potential in this market with high demand and this development makes a momentous step in our growth and expansion strategy in the overseas market.”
Sarovar Hotels, a part of Louvre Hotels Group, manages 80 operational hotels in 50 destinations in India and overseas. It plans to open new properties in Jaisalmer, Gorakhpur, Dehradun, Katra, Lusaka and Dar Es Salaam later this year.