M Muneer
CEO and managing director, CustomerLab Solutions
My Stories
Building Relationships Faster

Technology is a big enabler to do more with less. Yet, certain things just cannot be achieved with technology. Especially when it comes to building relationships with your customers.

Marketing By Using Text

The “youngistan” spends hours on mobile phones and handheld devices today.

Know What They Don’t Say

While advising CEOs govern their strategy using the execution premium tools and processes, I often come across a problem that most of you would have encountered too: The customer satisfaction score

Integration In Marcom

Digital convergence in the world of technology is a hot topic today. In a similar fashion, integrated communication in marketing is almost as critical today to marketing and brand communication.

The Next-Gen Marketing Pro

The pace of technological changes and the digitisation of almost everything have driven marketers crazy.

Do You Know The Value?

Do you have any idea how much it costs to design and print a brochure, commission a large billboard or design an event logo? If you say nay, welcome to the real world of marketing folks!

Enterprise Branding

It is no longer sufficient to be a great enterprise; it is critical to become a great brand.

Managing Constant Change

It may be an oxymoron but constant change is a reality here and now. You need to keep running faster in order to stay where you are.

Buying Loyalty?

Marketing executives can take better decisions and achieve results if they have access to the right information.

Marketing By Using Newsletters

Despite having several years of “experimentation” in the digital space, marketing professionals still have not understood that the principles of marketing remain the same.