M Muneer
CEO and managing director, CustomerLab Solutions
My Stories
Marketing & Business Intelligence

Quality and business excellence systems should be applied to marketing function as well, since enormous resources are invested in marketing year after year.

Marketing & Business Intelligence

Quality and business excellence systems should be applied to marketing function as well, since enormous resources are invested in marketing year after year.

Show Me The Value, I’ll Buy

Many of you may not have heard of a dotcom venture called chaitime.com. They were in the market for only a very short time, may be as much time as it takes to finish a cup of chai!

Selecting the right communication agency

Whether you are an established business or a startup, you need a partner to do your communication to the customers and other stakeholders.

Collaborative Marketing

Collaborative marketing can bring benefits beyond what money can buy and it involves partnering other businesses/media. In other words, this is how you can stretch your marcom budgets.

Driving Sales to Sell More

With things in constant flex, as is the reality of the digital age, making training stick is a challenge for most enterprises.

Branding In The ‘No-Control’ Era

Data privacy or not, everyone including my driver thinks that by not being in social media we are irrelevant.

Developing Brand Advocates

What’s the ultimate challenge for brands? Getting their customers to become brand or business advocates.

The Always-On Customers

This is the age of road warriors and ‘always-on’ devices, marketplaces and customers. That implies you are always on some devices, whether it is a tab or a mobile.

An outside-in perspective can trigger growth

For long, Patricia Seybold (celebrated author of Customers.com and my partner in thought leadership sessions) and I had been writing on the importance of making it easier for customers to do busine

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