Technology is a big enabler to do more with less. Yet, certain things just cannot be achieved with technology. Especially when it comes to building relationships with your customers.
The “youngistan” spends hours on mobile phones and handheld devices today.
While advising CEOs govern their strategy using the execution premium tools and processes, I often come across a problem that most of you would have encountered too: The customer satisfaction score
Digital convergence in the world of technology is a hot topic today. In a similar fashion, integrated communication in marketing is almost as critical today to marketing and brand communication.
The pace of technological changes and the digitisation of almost everything have driven marketers crazy.
Do you have any idea how much it costs to design and print a brochure, commission a large billboard or design an event logo? If you say nay, welcome to the real world of marketing folks!
It is no longer sufficient to be a great enterprise; it is critical to become a great brand.
It may be an oxymoron but constant change is a reality here and now. You need to keep running faster in order to stay where you are.
Marketing executives can take better decisions and achieve results if they have access to the right information.
Despite having several years of “experimentation” in the digital space, marketing professionals still have not understood that the principles of marketing remain the same.