If you own any Apple product you will have noticed their sleek white packaging as compared to the typical dull industrial grade packaging of a Dell or Lenovo.
Years ago when I was working with the doyens of advertising industry, Sir Maurice and Charles Saatchi, there was a favourite saying when clients were reluctant to pay the premium we charged: “When
Every marketing head loves making ad films. Not just for the thrill of discussing with top ad filmmakers, meeting models but also for receiving a cut from the approved budgets.
You come across a whole bunch of new buzzwords these days. Some of these words are new to the world. Some are coined, some Hinglish and a lot many other types. Oftentimes it is quite funny.
As markets become stagnant and bottom lines get narrower – just as we have seen for the last four years – companies look at global markets for growth.
Enterprises invest considerable resources in Customer Relationship Management (CRM) software across the world.
In an economy that is hyper competitive, companies are finding it increasingly difficult to maintain their so-called share of wallet or market positions.
Remember the 2010 film “Enthiran (Robot)” starring Tamil superstar Rajinikanth? The one where a robot becomes emotionally involved like Human beings?
Measuring customer satisfaction using elaborate questionnaires and experienced research agencies is a big bucks expense in most companies today.
For the last two weeks I have been trying to ask a question to Vistara Airlines via their website and every time I fill up all the information including my loyalty number, the drop-down topic selec