Building up a strong customer base and improving profitable sales growth are major challenges for all types of businesses, be it a start-up or a conglomerate going global.
Peter Drucker had famously said it: “The business of business is to make profits.” Businesses cannot grow and make profits without innovation.
The word “e-fulfillment” is no more a jargon. Nevertheless, for the uninitiated, it is an electronic response to a direct marketing request.
Price competition has grown more intense in most sectors we know primarily because purchasing managers exert much more influence over suppliers in business to business.
Just last week I came across an advertisement for a new scheme for iPhone from a leading Telco and called them for signing up.
A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up).
Holding on to your existing leads, just as retaining your customers, is vital today more than ever before. The importance of this cannot be re-emphasised more.
Majority of marketing folks are very immersed minute details of a campaign and often lose sight of the big picture.
Have you come across any value statement of organisations that does not say employees are their most valuable assets?
Partnering is everywhere now.