Kriti Jain
Assistant Professor & Marie Curie Research Fellow
IE Business School, Spain
My Stories
RISKFACTOR: Beyond Borders

Diwali season is here. In Madrid, where I live, the Indian embassy had put together a Diwali Mela.

RISKFACTOR: Tell a story sell a product

The days of just providing products and services seem to be over now. The era of customer experience is here. Customers no longer just expect a great product but an exceptional journey throughout.


We all feel the need of having someone to reach out to for advice at some point or the other in our lives —whether it is to decide what career paths to take, to deal with personal life issues, or s

RISKFACTOR: Why mental fitness matters

I frequently hear complaints of stress from toxic environments at the workplace. There is too much aggression and rivalry. Burn-out have become frequent.

RISKFACTOR: The happiness hypothesis

Have you ever thought about what brings you happiness? One common pattern that I have seen emerge from my interactions with our students is the following.


Many of our actions are driven by fear.

RISKFACTOR: Rethink That Drink

An American lady recently narrated this to me, “I thought there was something wrong with me because I struggled with drinking.


Governments around the world have always tried to change citizens’ behaviours on a number of fronts: eat healthy, exercise more, save more, be more energy efficient, and so on.


Have you sometimes noticed yourself or others around feeling dull with their mundane and banal life, especially when there isn’t anything meaningful to do?

RISKFACTOR: So, what’s your time?

Have you come across people who feel like super-humans — these people have excellent careers, continue to lead and motivate a huge workforce, are constantly bringing up new ideas, have time for bei