With Binani buy, Ultratech firms up position in cement market

With the Supreme Court on Monday upholding the NCLAT decision to approve Binani Cement Ltd’s sale to UltraTech Cement Ltd for Rs 7,900 crore, the latter, which is already the largest cement manufacturer in the country, seems well set to further strengthen its position in the Indian cement market. The NCLAT had last week decided in favour of UltraTech Cement as the winning bidder. While upholding the NCLAT decision, the apex court has dismissed a petition by competing bidder Rajputana Properties Ltd owned by the Dalmia Bharat Group.

Trying to get Mayawati into mahagathbandhan: Naidu

Congress chief Rahul Gandhi may not be the face of the grand alliance against the BJP. A meeting between Andhra Pradesh chief minister Chandrababu Naidu and his Bengal counterpart Mamata Banerjee in Kolkata on Monday sought to send out this message.

At the joint press conference, Naidu said, “We are all senior politicians. More senior than Mr Modi.” Banerjee seconded him saying, “Everybody is the face of the Mahagathbandhan. We are all totally together. We are working against BJP government.”

Keventer brings in banana campaign

From a ‘boring food’ to a ‘desirable diet’ for the kids with a dash of fun and enjoyment, banana, the easily available, low-value fruit seems to have traversed a long way, courtesy the first ever television commercial (TVC) on India’s maiden branded banana by Keventer Agro. The TVC, first such in Indian marketing space, is being backed by a month-long high decibel campaign along with an engaging on ground activity to spread awareness about the various benefits of Keventer Banana.

Malaysia sets out on a new tourism journey

It’s a tagline that was born out of a crisis and it has been working wonders for the brand for two decades now. But beyond 2020, the brand may think of having a different tagline, keeping the basic spirit intact. In 1999, when tourists from different parts of the world were relating and equating Asian countries with the Asian financial crisis and the outbreak of Nipah virus, and consequently tourism business was nose-diving, Tourism Malaysia came up with the tagline- “Malaysia, Truly Asia”.

Milkberry joins hands with Bizdev Italy

In less than a month's time of West Bengal chief minister Mamata Banerjee's visit to Milan, Italy and two days before Italian Prime Minister Prime Minister's visit to India, Bengal's homegrown frozen desert brand- Milkberry from the stable of Rainbow Dairy Food Product, joined hands with Bizdev, Italy, with the long term goal of setting up an Indo-Italian joint venture in ice cream, frozen desert and other food products segment.

Shree ki Pathshala to cement knowledge gaps

Kolkata-headquartered Shree Cement Ltd is now up to cementing the knowledge gap in far-flung hamlets in the country, starting with some of the remote village of Rajasthan. Started two years ago as a corporate social responsibility initiative, Shree ki Pathshala (SKP) by Shree Cement Ltd is not only turning out to be a successful endeavour to reach out to students from the poor families, but is also paying off in positioning the brand as one that cares for the people. At the end of the day, brand reflects the philosophy of the company and the image, top officials of the company said.

ITC rolls out pouch milk

Kolkata-headquartered diversified conglomerate ITC Ltd is now foraying into dairy segment, rolling out pouch milk and curd under the brand name- Aashirvaad Svasti. Moves are already afoot to expand its portfolio in dairy segment, launching paneer and milk beverages in the next couple of months, top company official said in Kolkata on Tuesday.

Malindo Airways eyes India

Malindo Airways, the Malaysian full service airline owned by Indonesian Lion Air Group, headquartered in Petaling Jaya, Malaysia, is betting big on India’s outbound tourist to Malaysia. The Malaysia airline does not see any threat from the growth of low cost, no-frills airlines and is also working on to increase frequencies of its services originating out of various Indian destinations, depending on the number of the traffic. The airlines has added Kolkata as its ninth destination in India.