Berger ropes in Katrina Kaif for new campaign

Berger Paints India Limited, the second largest paint company in India, seems well set to create a unique brand identity in the super premium interior emulsion category around luxury and glamour. It is coming up with a new brand campaign, roping in Bollywood diva Katrina Kaif, who would be seen telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect.

Emami’s King of Ayurveda

Emami Ltd, the FMCG flagship of the Kolkata-headquartered diversified Emami Group, will now position its ayurvedic hair care brand- Kesh King as the “King of Ayurveda” with the help of a new campaign and brand film featuring Juhi Chawla and directed by the famed ad film-maker Pradeep Sarkar.

Himalayan forays into the US

Premium mineral water brand Himalayan – from the stable of Tata Global Beverages (TGB) – seems well set to foray into the US market in a phased manner, joining hands with Talking Rain Beverage Company, the makers of Sparkling Ice, top company officials said. TGB’s US subsidiary on Wednesday signed an agreement with Talking Rain Beverage Company in this effect. The US company will now distribute and market the Himalayan water brand in the US. Himalayan is currently available in India and Singapore.

Federal Bank on a brand campaign

Federal Bank, one of the country’s fastest growing banks, is now up to reaching out to the millennials. It has designed and developed several products targeting at this group and now to back these products up, the lender has come up with a 360 degree brand campaign strategy to lure in the GenY.

McLeod Russel to foray into packet tea segment

McLeod Russel India, an arm of the Kolkata-headquartered Williamson Magor group, will soon foray into the packet tea segment. And with this in view, BM Khaitan Group company will appoint a consultant to draw up plans and strategies, top company officials said.

Wrigley India focuses on skill development

Wrigley India, an arm of Mars Inc, the US-headquartered over $33 billion global leader in confectionary, pet food and other food products, is laying utmost thrust on Mars Ambassador Program (MAP) to allow its associates – full time and part time – to develop skills which they can’t develop in their day to day job. The whole initiative aims at allowing its associates to use their skill-set in a different environment, which makes MAP assignments a ‘development journey’ even for experts. And line managers play a critical role in an associate’s development and achieving our talent ambitions.

Vedroop bets big on herbal beauty, healthcare products

Thane-headquartered Vedroop Products Pvt Ltd, makers and marketers of herbal products under Vedroop brand, is betting big on the growth prospects of herbal beauty and healthcare products-both in India and globally. The five year-old company, which has so far been banking on online channels, will now focus on physical retail presence to tap the actual potential of the market more aggressively, top company officials said. The company has its corporate office in Kolkata and manufacturing facility in Himachal Pradesh.

Sanjiv Goenka bets on FMCG, buys Gujarat’s Apricot Foods

Kolkata-headquartered RP Sanjiv Goenka group’s arm Guiltfree Industries has acquired Gujarat-based Apricot Foods for Rs 440 crore. Apricot Foods sells snacks under the e-Vita brand.

Speaking about the acquisition here on Friday, Goenka said, “All e-Vita brand products are priced at Rs 5 and this will help us foray into the mass market. Our ‘Too Yum’ brand will be placed in the mid-market and we will also look into premium segment like organics. Further acquisition in this space is also not ruled out.”

ITC q1 net up 7.3% YoY, but down 4% from Q4

ITC on Thursday registered a standalone net profit of Rs 2560.50 crore, up 7.3 per cent from Rs 2,384.67 crore earned during the same quarter last year, riding on a 9 per cent revenue growth in ‘FMCG-others’ segment. However, the company’s standalone net profit in Q1FY18 dropped by 4 per cent on a quarter-on-quarter basis. It had posted a net profit of Rs 2669.47 crore in Q4FY17.

The company’s total revenue from operation in Q1FY18 stood at Rs 13,800.42 crore against Rs 13253.06 crore in Q1FY17.