kolkata

Amway brings in Attitude

Amway India, a wholly owned subsidiary of US-based $8.8 billion Amway, one of the largest direct selling companies with presence in over 100 countries, is now foraying into the pimple control range in India under its premium brand - Attitude.

Click of a button

The home buying journey today is not as cumbersome as it was a decade ago. In the past, homebuyers were completely dependent on brokers and personal connect.

However, with evolved needs and technological advancements, information is available at a touch of a button. The consumer has extended his purchases on mobile from ‘roti’ and ‘kapda’ to ‘makaan’. Penetration of mobile and Internet connection have aided consumer convenience.

Saffola’s fitness campaign through a healthy heart

Saffola Oils from the stable of the $59 billion Marico Ltd, one of India’s leading consumer products group, seems well set to challenge the popular perception that ‘Being healthy is a daunting and difficult pursuit’ and seeks to encourage people to find their own individual ways of being fit and healthy, through its new brand campaign.

Big B pads up for innerwear

Big B is now padding up for innerwear brand Venus and winterwear brand-Cott’swool-both from the stable of the BSE-listed LUX Industries Limited. The Kolkata-based company, which makes and sells more than 100 products across 12 major brands comprising a complete range of innerwear for men, women, and children, already has Varun Dhawan, the heartthrob of young India, as the brand ambassador of LUX Cozi.

Lladró eyes India for limited editions

Lladró, the globally leading Spanish brand known for its high quality porcelain products, is betting big on ‘limited edition products’ for the Indian market. And that’s not without a reason.

Berger ropes in Katrina Kaif for new campaign

Berger Paints India Limited, the second largest paint company in India, seems well set to create a unique brand identity in the super premium interior emulsion category around luxury and glamour. It is coming up with a new brand campaign, roping in Bollywood diva Katrina Kaif, who would be seen telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect.

Emami’s King of Ayurveda

Emami Ltd, the FMCG flagship of the Kolkata-headquartered diversified Emami Group, will now position its ayurvedic hair care brand- Kesh King as the “King of Ayurveda” with the help of a new campaign and brand film featuring Juhi Chawla and directed by the famed ad film-maker Pradeep Sarkar.

Himalayan forays into the US

Premium mineral water brand Himalayan – from the stable of Tata Global Beverages (TGB) – seems well set to foray into the US market in a phased manner, joining hands with Talking Rain Beverage Company, the makers of Sparkling Ice, top company officials said. TGB’s US subsidiary on Wednesday signed an agreement with Talking Rain Beverage Company in this effect. The US company will now distribute and market the Himalayan water brand in the US. Himalayan is currently available in India and Singapore.

Federal Bank on a brand campaign

Federal Bank, one of the country’s fastest growing banks, is now up to reaching out to the millennials. It has designed and developed several products targeting at this group and now to back these products up, the lender has come up with a 360 degree brand campaign strategy to lure in the GenY.

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