Bollywood Big B will now be seen in the avatar of an Acapella singer, promoting Navratna Oil, the ayurvedic therapeutic cool oil brand from the stable of Emami Limited. He will actually be seen crooning the iconic song ‘Sar jo teda chakraye’ from the film Pyaasain an acapella style. The Navratna portfolio, from the FMCG major Emami Limited consists of Navratna Oil, Navratna XtraThanda Oil, Navratna Almond Cool Oil and Navratna Cool Talc.
Bagrry’s India, one of the leading brands of health foods and breakfast cereals in the Indian sub-continent, which has traditionally been focusing on domestic market demand, is now increasingly concentrating on overseas markets. It has recently ventured into overseas markets like Nepal, Bangladesh, Sri Lanka and parts of West Asia. The company is now working on to develop strategies to enter the more evolved breakfast cereals markets across different foreign markets, top company officials said.
Amidst so much of furore over bank NPAs, Bandhan Bank, which is in the process of raising Rs 4,473 crore through its mega initial public offering (IPO), is gearing up to bring down its gross non-performing asset (NPA) ratio to below one per cent in the next financial year.
In 2014 Bandhan got transformed into a bank from a micro-finance institution, following a new banking licence it got from the
apex bank. IDFC was the other entity that got a banking licence from the RBI then.
BSE-listed Emami Ltd is now coming up with a new brand campaign for BoroPlus Healthy White Fairness Cream, driven by the new campaign line and philosophy that women are ‘India Ka Naya Chehra’.
A top Israeli brand will soon be seen tapping the vast Indian agriculture sector with its drippers, driplines, irrigation pipes and many more. BSE-listed Skipper Limited, one of the fastest growing and a significant player in water infrastructure of India, will now work on to leverage Metzerplas’ (Israel) global portfolio of brands in advanced plastic and irrigation technologies to expand its reach not only in India, but also across SAARC countries.
Aditya Birla Sun Life Insurance (ABSLI), the life insurance arm of Aditya Birla Capital Limited (ABCL), is now up to provoking people to self-realise their needs through its new high-octane campaign. The company thinks that a majority of people are yet to fully comprehend the role Life Insurance can play in their lives and Life Insurance has ended up becoming a savings or an investment or a tax-saving tool, depending on how it gets sold to the end customer. The campaign is being rolled out across 36 TV channels and social media.
Truefarm Foods, a fledgling organic food company, is gearing up to tap the fast growing organic food market in India, which at present is estimated to be Rs 1,000 crore (certified organic food market) and is growing at nearly 40 per cent per annum. The company seems well set to make its presence felt in 40 cities across the country and eventually in the US and European markets. It has also lined up plans to get into ready-to-eat and ready-to-cook categories.
GST, anti-dumping duties, and hike in module prices – all seem to be taking their toll on India’s solar dreams. At least in Q4, 2017, these and few other factors had the sector under pressure, causing palpable slowdown in project commissioning.
The central bureau of investigation (CBI) on Monday questioned a director of computer manufacturer RP Info Systems in connection with an Rs 515.15 crore fraud on a consortium of banks, an official said.
Shivaji Panja, one of the directors of RP Info Systems, was questioned after CBI booked RP Info Systems and its officials for the alleged fraud on a consortium of banks, and carried out searches at homes of all the accused and the corporate office in Kolkata last week, an official here said.
US president Donald Trump’s decision to impose a 25 per cent tariff on imports of steel and 10 per cent on aluminium shipments entering the US has shaken the stock market and rattled some of America’s closest trading partners.