Rolls-Royce plans customised cars for Indian buyers

Tags: Rolls-Royce, Cars
Super luxury car maker Rolls-Royce may roll out a customised edition of its Phantom and Ghost models for Indian buyers, a senior company official said today.

"We want to be ready with the idea within the next two months. We are talking to professionals and designers. These discussions take some time as we want to ensure the quality of the product," Herfried Hasenoehrl, the company's General Manager (Emerging markets Asia) told reporters here after officially launching a dealership in the city.

"The customised version can be of Phantom and Ghost series and may not be huge in number," he said while refusing to put a number to it.

"In India what we have seen in the past, since we really focused on this market, our customers have such high standards of taste that we need to get a little bit more into history," he said.

Rolls-Royce is already selling customised cars in the Middle East market, he added.

The company also plans to add by middle of the year two more dealerships - in Chandigarh and Ahmedabad - in the existing network of three outlets," Hasenoehrl said.

Rolls-Royce had launched Dragon edition in the Chinese market last year and it was sold in other markets also.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

FC NEWSLETTER

Stay informed on our latest news!

EDITORIAL OF THE DAY

  • Sebi’s influence as watchdog must be independent of the chief’s personality

    The word regulator has become a part of our market lexicon in the past two decades of reforms, though it is not as if there was no regulator prior to1

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Roopen Roy

Where is the Charging Bull headed to?

On a balmy spring morning last week, I was admiring ...

Rajgopal Nidamboor

The disdainful wrath of greed

It is rightly said that money isn’t the root of ...

Gautam Gupta

Immense potential of e-commerce in fashion and apparel

Michael Aldrich launched online shopping in1979 with no clue whatsoever ...