Mercedes-Benz launches Edition 1 of A, B class models

Tags: Cars
Luxury car maker Mercedes-Benz today launched limited editions, Edition 1, of its hatchbacks A and B-class in diesel variant, priced at Rs 26.17 lakh and 28.75 lakh (ex-showroom Mumbai), respectively.

The German car maker had first time launched the B-class in the domestic market in September 2012 which was followed by A-class, in May last year.

"The launch of A and B-class in India was a very significant and strategic decision. Today the success of these two products not only signifies the aptness of our decision, but also underlines the maturity of the emerging young customers," Mercedes-Benz India vice president for sales and network development Boris Fitz said.

"The launch of Edition 1 is also an acknowledgement of the strategic significance of these two models in Mercedes-Benz product strategy," he said.

Both the models contribute about 20 per cent in the car maker's total volumes in the domestic market, Fitz said, adding that the company has rolled out only 200 units of the two models as part of the limited edition launch.

The Edition 1 comes with features such as panoramic sunroof, eclectically adjustable front passenger seat, reverse camera and comfort suspension among others.

Mercedes Benz had reported 27.12 per cent increase in its sales in the domestic market in the first quarter of this year at 2,554 units.

The company's wholly-owned arm Mercedes Benz India had sold 2,009 units in the same period last year.


  • Modi must clearly say that preservation of cows is not about manslaughter

    Instead of in-fighting between hindus and muslims, India should fight poverty and maintain its values of diversity and tolerance, as advised by Presid


Stay informed on our latest news!


Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs


Urs Schoettli

America lacks will to contain China

Recently both the Chinese leader Xi Jinping and Indian prime ...

Zehra Naqvi

Exercise gets creative juices flowing

Ever known that feeling of being sluggish and drowsy, of ...

Bubbles Sabharwal

You are what you believe yourself to be

The Gita says a man is what his shraddha is. ...


William D. Green

Chairman & CEO, Accenture