Mercedes-Benz launches Edition 1 of A, B class models

Tags: Cars
Luxury car maker Mercedes-Benz today launched limited editions, Edition 1, of its hatchbacks A and B-class in diesel variant, priced at Rs 26.17 lakh and 28.75 lakh (ex-showroom Mumbai), respectively.

The German car maker had first time launched the B-class in the domestic market in September 2012 which was followed by A-class, in May last year.

"The launch of A and B-class in India was a very significant and strategic decision. Today the success of these two products not only signifies the aptness of our decision, but also underlines the maturity of the emerging young customers," Mercedes-Benz India vice president for sales and network development Boris Fitz said.

"The launch of Edition 1 is also an acknowledgement of the strategic significance of these two models in Mercedes-Benz product strategy," he said.

Both the models contribute about 20 per cent in the car maker's total volumes in the domestic market, Fitz said, adding that the company has rolled out only 200 units of the two models as part of the limited edition launch.

The Edition 1 comes with features such as panoramic sunroof, eclectically adjustable front passenger seat, reverse camera and comfort suspension among others.

Mercedes Benz had reported 27.12 per cent increase in its sales in the domestic market in the first quarter of this year at 2,554 units.

The company's wholly-owned arm Mercedes Benz India had sold 2,009 units in the same period last year.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Bureaucrats have enjoyed flying miles at taxpayer expense for too long

    The beleaguered Indian taxpayer will certainly applaud prime minister Narendra Modi’s attempt to deliver on his promise of cutting down fiscal defic

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Varun Dutt

<b>Riskfactor</b>: CHAIN REACTION

A domino effect is the cumulative effect produced when one ...

Zehra Naqvi

Rememberance and forgetting are crucial

Memories are so vital to our lives that they can ...

Dharmendra Khandal

Sandalwood may get extinct if not protected

When we talk of sandalwood, the most common usage that ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture