Mercedes Benz launches CLA 45 AMG at Rs 68.5 lakh

Tags: Cars
German luxury car maker Mercedes Benz today launched its compact performance sedan CLA 45 AMG priced at Rs 68.5 lakh (ex-showroom Delhi).

Bullish on the growing demand for luxury performance cars, the company also said it would launch the CLA-Class sedan in the next six months.

"The launch of CLA 45 AMG in India is a significant step forward towards the evolution of performance driving in the country," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.

Bullish on the prospects of the new car, he added: "We have seen a rising demand among our growing young customer base for a stylish and high performance car, which makes a strong personal style statement adding practicality of everyday use simultaneously."

The CLA 45 AMG is the seventh product of the AMG brand, part of the Daimler group, available in the Indian market.

Kern further said in the next six months Mercedes Benz would launch the CLA Class performance sedan in India.

Globally, he said the AMG brand sold 32,000 units last year and the German automotive major is expecting a double digits growth this year. US, UK, Germany and Japan are the top markets of the brand.

Earlier this year Mercedes Benz had stated it planned to launch about ten new products in India in 2014 as part of it's plans to continue with the double digit growth it witnessed last year.

So far the company has launched the new versions of its top end luxury sedan S Class -- the S500 and S350CDI, armoured vehicle MGuard, SUVs GL63AMG and ML63AMG, along with Edition 1 of A and B Class and the sedan CLA 45 AMG is the latest product from the company's stable.

The company will launch the GLA later this year.

Mercedes Benz, which sold a total of 9,003 cars last year in India, is looking at double digits growth this year. It has expanded production at its Chakan plant to 20,000 units annually to meet growing demand in the country.


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