Honda to jazz up sedan segment with diesel City

Tags: city, Honda, Sedan, Cars
Japanese car maker Honda plans to make the sedan segment in the India market more exciting with the launch of the diesel version of its premier brand City to take on its nearest competitors.

"This is the first diesel version of City introduced by Honda," senior VP (marketing and sales) of Honda Cars India Jnaneswar Sen said at the launch of fourth generation City here today.

Sen said car would be pitted against models of Volkswagen Vento, Hyundai Verna and Maruti Swift Desire where the diesel variants were available along with petrol versions.

He said that the diesel version of City would help the company in gaining market share.

Sen said that the City model launched 16 years ago had already crossed the sales figure of 4.3 lakh units across the country, adding that Honda was expecting 58 per cent sales to generate from Tier II and Tier III cities.

The company would also increase the dealership strength by 35 per cent by 2015 to penetrate more into the Indian market.

Honda's Rajashthan manufacturing unit would start its assembly line from this quarter, while third shift would start at its Greater Noida plant.

Both the plants were having a capacity of 1.2 lakh units each.

At present, the Honda Amaze model was the largest selling car of the company.

EDITORIAL OF THE DAY

  • It is for the market, not the government to decide the fares of private air carriers

    In a country where substantial lip service is paid to the glories of a free economy and laissez faire, there is enough evidence to suggest that in rea

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Urs Schoettli

New masters of the Financial Times

A few days ago, Japan’s leading financial daily Nihon Keizai ...

Anuja Sharma

Focus mindfully to get the result

Have you ever tried to light a fire using the ...

Gautam Gupta

Our fashion schools need to notch it up

“Creativity is the key to success and primary education is ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture