Ford to sell Lincoln cars in China for first time

Tags: Ford, Cars
Ford Motor Co Says it will introduce its high-end Lincoln brand to China later this year with plans to open eight dealerships in seven cities.

Lincoln is a late comer to China's luxury car market but Robert Parker, president of Lincoln China, said today the brand is being introduced here after much deliberation and research.

He says Lincoln will bring to China models that have padded backseats because of China's higher expectations for backseat comfort and a custom fragrance pleasing to Chinese noses.

Parker says he believes there is strong interest in Lincoln among Chinese luxury car consumers and that the company aims to open 60 dealerships in 50 Chinese cities by 2016.

EDITORIAL OF THE DAY

  • Reservations, along with economic subsidies, must go to get India moving

    A young man, in his early twenties, starts an agitation demanding reservation for the community he represents.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Urs Schoettli

The China story isn’t over yet

China’s financial markets are currently in the eye of a ...

Anuja Sharma

Love yourself to love others

“There are two basic motivating forces: fear and love. When ...

Gautam Gupta

It's a 'blog eat blog' world out there

Let me tell you, fashion journalism has truly taken the ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture