Ford aims to have 200 consumer touch points in smaller towns

Tags: Cars
Carmaker Ford India aims to have around 200 consumer touch points, out of the total 500 planned by the middle of the decade, in smaller towns as it looks to tap growth potential in these areas going ahead.

The company, which today opened around 45 new service and sales facilities across the country, plans to take the current tally of 304 such centres to 500 till the middle of the decade.

"Our aim is to have 500 service touch points in the country by the middle of this decade. Around 40 per cent of these facilities would come up between tier II and tier IV towns," Ford India Executive Director (Marketing, Sales and Service) Vinay Piparsania told PTI.

Smaller towns have great potential to grow and the company is looking to tap this potential, he added.

As part of expanding its service network across the country, the company today opened 45 new touch points in various locations including Faridabad, Noida, Jhansi, Nasik, Shillong, Kochi and Panvel, taking the total number of facilities across the country to 304.

"The idea is to get closer to the customer and enhance consumer experience. We are bringing Ford's global standards of retailing, systems and operations to India," Piparsania said.

The idea is to remain competitive and enhance consumer satisfaction, he added.

The company has also launched a slew of measures including, 'Happy Pocket Service', in which the customer will have to pay a fixed price for scheduled service across the country.

"From localisation to affordable spares and after-sales service initiatives like Happy Pocket service, we are committed to go further in enhancing the ownership experience of our customers," he added.

The company currently sells compact hatchback Figo, sedans Fiesta and Classic, sports utility vehicle Endeavour and compact SUV EcoSport in the country.

EDITORIAL OF THE DAY

  • Annual reports make sense only if accountable governance is in place

    It’s a sign of a lack of imagination to expect an annual report by a party in power to pull out some impressive performance given the complex nature

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Amita Sharma

Political rhetoric makes for counter poetry

Poetic flourishes flavour politics. Ghalib and Hafez flowed profusely to ...

Zehra Naqvi

Watch your words, for they can kill

You must’ve heard the ph­rase ‘if looks could kill’. Ever ...

Dharmendra Khandal

Biodiversity day has come and gone. Yet again

Every year on May 22, world celebrates international biodiversity day. ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture