BMW aims to sell 300 units of Mini this year

Tags: Cars
Luxury car maker BMW expects to sell total 300 units of its newly launched 'Mini' model this year and expand its dealer network by the end of 2014, the German car maker's top executive said here today.

BMW Group India President Philipp von Sahr said the company expects better growth next year by expanding dealer network and launching some more models of Mini even as the economic situation looks bleak.

"This year (2012) we make the brand known. Till November, we sold 280 Mini cars and we expect to sell 300 cars for the whole year (January-December)," Sahr told reporters during the launch of the Mini here.

"The economic situation is not so nice as it should be. We also expect in 2013 it will be much better. We expect certain volume growth especially for Mini because of additional models and additional dealerships," he added.

There are six models of the Mini out of which three models have been launched in India namely, the Mini Cooper and Cooper S, Convertible and Countryman models. The company has four dealerships for the Mini in Delhi, Mumbai and Hyderabad. It plans to have eight dealerships by 2014, the car maker said.

The BMW Group introduced Mini as a premium brand in India in January. It is available in India as completely built-up units. An exclusive Mini dealer network has been established in India.

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