Global hospitality brand Accor Hotels has been largely growing its portfolio of economy and mid-scale hotels till now as it had found these categories doing well in India. Accor thinks the time is right to expand its luxury brands as the market is ready.
Accor has 53 properties under 10 brands. Of these, a major chunk of properties are under economy brands Ibis and midscale brand Novotel. Ibis and Ibis Style have 18 properties, whereas 15 properties come under brand Novotel.