Brand

Brand

Positioning through consumer awareness

It’s telling the consumers with a dash of humour that a wrong purchase decision with regard to plywood may eventually be socially embarrassing and then guiding consumers to choose the right the plywood brand. Greenply Industries Limited (GIL), a leader in manufacturing plywood and allied products, thought this to be the novel and ideal way to promote and position its brand in the market. 

Ford launches Endeavour SUV with panoramic sunroof

American car giant Ford has introduced the electric panoramic sunroof to the features list of its sports utility vehicle or SUV Ford Endeavour in a bid to make it a better value for money and boost sales.

Priced at Rs 29.57 lakh at Delhi showroom, this new feature is offered on the mid-variant 2.2-litre Endeavour. The Endeavour competes with the segment-leader Toyota Fortuner, Skoda Kodiaq and the Isuzu MU-X in the competitive and price conscious Indian market.

India's richest 1% corner 73% of wealth

The richest one per cent in India cornered 73 per cent of the wealth generated in the country last year, a new survey showed on Monday, presenting a worrying picture of rising income inequality.

Besides, 67 crore Indians comprising the population’s poorest half saw their wealth rise by just 1 per cent, as per the survey released by the international rights group Oxfam hours before the start of the annual congregation of the rich and powerful from across the world in this resort town.

JLR ready to launch e-car in India

Tata Motors-owned British luxury car marquee Jaguar Land Rover is ready to launch its fully electric car in India provided the infrastructure needed for such cars is ready.

“We are ready to launch the fully electric car in the country,” Rohit Suri, president & managing director at Jaguar Land Rover India told Financial Chronicle.

He said Jaguar Land Rover will launch its all-electric Jaguar the I-Pace SUV in March 2018 for the global market and it can also be introduced in India.

Audi launches Q5

Audi, India’s third German luxury car maker by sales, on Thursday replaced its best-selling sports utility vehicle or SUV Audi Q5, with the more sophisticated all-new second generation Audi Q5 in India to boost sales in Asia’s third biggest economy.

THAILAND’s Siam Makro makes debut

Thailand based Siam Makro PCL has announced the launch of wholesale cash and carry segment in India. The company has the plan to invest over Rs 1,000 crore in next five years.

The company, a part of $50 billion dollar Charoen Pokphand Group (CP Group) has adopted 100 per cent FDI route to establish its operations in India under the name of LOTS Wholesale Solutions.

Speaking on the occasion Tanit Chearavanont, managing director, LOTS Wholesale Solutions said “We bring with us 28 years of experience in serving various B2B customers, such as HoReCa, traders and service

Tata Steel brings in Aggreto and Nirman

Tata Steel, an arm of the $18.12 billion global steel major with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) and operations in 26 countries, has now come up with India’s maiden branded LD slag product under the brand names- Tata Aggreto and Tata Nirman. The two new branded products will find large applications in road, fly ash brick and clinker making.

Sterling to align people with corporate image

Sterling Holiday Resorts, the wholly-owned subsidiary of Thomas Cook, has embarked on a huge employee training exercise, as the destination provider feels the culture and ethos of the company have changed drastically after it went through a comprehensive brand restructuring recently.

Peshwa Acharya, chief marketing officer at Sterling Holiday Resorts said, the company is training its entire employee base of over 3000 on various aspects including soft skills required in guest handling.

Re-branded Witlinger plans big for Indian market

Craft beer manufacturer Witlinger has recently launched new and powerful brand mascot that highlights its British origin with a classic British Bull Dog, to attract millennials.

Emphasising the new mascot would help popularise its products, Witlinger founder and managing director Anuj Kushwah said, “Our mascot reflects our true personality – British and Bold. It is important for a brand to show what it actually is. With Bull Dog as mascot, consumers would be able to connect – we are Bold, British and an Honest craft beer with fun and adventure.”

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