Brand

Brand

Lotte, Peugeot Propose to invest as much as $6 billion in India

South Korean conglomerate Lotte Group and French carmaker PSA Group have separately discussed proposals to invest as much as $6 billion combined in India, a move that would boost Prime Minister Narendra Modi’s attempts to attract foreign capital in Asia’s third-largest economy, a person with direct knowledge of the matter said.

Honda creates history, sells over 2 m Activa units in April-October

Honda Motorcycle and Scooter India (HMSI) have set a new country record in the two-wheeler industry.

The country’s second largest two-wheeler maker by sales, whose iconic model Honda Activa accelerated scooterisation in India and was the top two-wheeler in the country for several months in a row, is now the only model to cross 20-lakh unit sales in just seven months between April and October this year in the fiercely competitive Indian two-wheeler industry.

Eicher Trucks targets e-comm with new vehicles

Commercial vehicle manufacturer Eicher Trucks & Buses, part of VE Commercial Vehicles, on Wednesday introduced a range of light and medium duty trucks, aggressively targeting the fast-growing e-commerce industry.

The five new variants in the Pro 1000 and Pro 3000 series range are Pro 1110, Pro 1110XP, Pro 1110XP, Pro 3012/3014 and Pro 3015.

These vehicles are specifically designed keeping in view the specific needs of the sector from long haul to short haul and last mile delivery.

How Swatch Started a Revolution

In the 1970s, when Seiko became the world’s top watch brand on the strength of its revolutionary quartz technology, its New York ad agency created a brilliant campaign for it. Its tagline said simply: “Someday all watches will be made this way.”

The ad underscored Seiko’s triumph as the world’s quartz watch champion. But it also pointed to a dilemma that Seiko would ultimately face. What would happen to the market leader once all watches went quartz?

BMW Motorrad to debut at IBW 2017

BMW Motorrad is all set to make a debut with its ‘ultimate riding machines’ at the India Bike Week (IBW) in Vagator, Goa.

BMW Motorrad will launch two iconic motorcycles - the new BMW K 1600 B and the new BMW R nineT Racer.

BMW Motorrad pavilion will showcase a 14 bike display including BMW S 1000 RR, BMW R 1200 R, BMW S 1000 R, BMW R nineT, BMW R nineT

Thums Up will be $1b brand in 2 years: Coke

Coca-Cola India said it expects its softdrink brand Thums Up to be a $1 billion brand in next two years, for which it is adding ariants to the home-grown product.

With the introduction of ‘Thums Up Charged’, the company added the first ever variant to the 40-year-old brand.

“We expect Thums Up to become a $1 billion brand in next two years. The launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand,” Vijay Parasuraman, VP, Marketing, Coca-Cola India and South West Asia, said.

Toyota Kirloskar brings in electric vehicles to AmAravati

Auto major Toyota Kirloskar Motors has come forward to introduce its latest electric vehicles in Amaravati, the upcoming capital of Andhra Pradesh. A memorandum of understanding (MoU) was signed in Amaravati in the presence of Andhra Pradesh IT Minister Nara Lokesh and managing director of Toyota Kirloskar Akito Tachibana.

M&M launches refreshed Scorpio

Mahindra and Mahindra, India’s second biggest sports utility vehicle maker by sales, has introduced the much-anticipated refreshed Mahindra Scorpio, its iconic SUV, to boost sales in the fiercely competitive growing SUV market in Asia’s third biggest economy.

With a starting price of Rs 9.69 lakh at showroom in Pune, the facelifted Scorpio competes with Tata Safari Storme, the Renault Duster, and the newly launched Renault Captur and the Hyundai Creta in the Indian market.

Amazon’s Cashierless Store Is Almost Ready for Prime Time

For the past year,  Amazon employees have been test driving Amazon Go, an experimental convenience store in downtown Seattle. The idea is to let consumers walk in, pick up items and then pay for them without ever standing in line at a cashier. Amazon is vague on the mechanics, but the store relies on a mobile app and some of the same sensing technology that powers self-driving cars to figure out who is buying what.

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