Brand

Brand

Tata Motors beats Mahindra to become third largest carmaker

The strategy of new generation cars has helped Tata Motors to regain its third largest carmaker position  in the country ahead of the targetted year  of 2019. With demand rising for its new cars such as Nexon SUV, Tigor sedan and Tiago hatchback, Tata Motors beat rival and utility vehicle specialist Mahindra to fourth position last week-end. Maruti Suzuki, which sells one out of two cars bought in the country, is the dominant market leader, followed by Korean brand Hyundai.

Honda sells 15,000 units of Grazia in 21 days

Honda Motorcycle and Scooter India, the country’s biggest manufacturers of scooters by sales, on Thursday said its brand new scooter Grazia has sold over 15,000 units within 21 days of its launch in the fiercely competitive two-wheeler market in the country. The new urban 125 cc premium scooter model was commercially launched in the country on November 8. It had started accepting bookings for this model from October 25.

ITC won’t dilute luxury experience in gourmet chocolate, coffee

ITC is taking measured steps while serving out its gourmet chocolate and coffee as it wants to ensure that the customer gets the luxury experience.

Fabelle, the luxury chocolate, was launched 18 months back. The chocolates are served with great diligence in boutiques inside seven luxury hotels of the group in different cities. Outside the group’s hotels, the chocolates are available in Quest Mall in Kolkata and Godrej’s Nature’s Basket gourmet stores, but there too one can only pick up those boxed chocolates.

30 automakers find Delhi expo expensive, to give it a miss

About 30 top-notch car and bike manufacturing companies will not participate in the prestigious biennial Delhi Auto Show staring February 7, 2018. These include biggies such as British iconic luxury sports carmaker Jaguar Land Rover, Audi, Skoda, Volkswagen, Harley Davidson, Bajaj Auto, Ford, Ashok Leyland and Nissan, among others.

India-bound all-new 2018 Jeep Wrangler SUV unveiled in Los Angeles

Jeep, the iconic American sports utility vehicle maker, on Wednesday unveiled its all-new 2018 Jeep Wrangler SUV in Los Angeles.

Built in Toledo, Ohio, it will arrive in showrooms in January 2018. It will be introduced in India sometime in second half of next year, close to the festive season through CBU (completely built unit) route.

The SUV brand has no plans as of now to manufacture this model at any other factory.

Bhutan Airlines goes for new branding

Bhutan Airlines, Bhutan’s first private airline owned by Tashi Air Pvt Ltd, seems well set to position itself as the “friendliest carrier” in the sky. The airlines which is on an expansion mode by way of adding new destinations, bringing in new aircrafts, replacing existing aircrafts and so on, has also taken up a number of initiatives to position and promote the itself as the ‘friendliest’ airlines brand.

Amazon Saheli to empower women entrepreneurs

Amazon India announced the launch of Amazon Saheli, a new pioneering program aimed at empowering and enabling women entrepreneurs across the country to sell their products on the Amazon.in marketplace. In collaboration with notable organisations that work to encourage women entrepreneurship, the program is in line with Amazon India’s vision to transform the way India sells. Currently, the partner organisations include SEWA (Self-Employed Women Association) and Impulse Social Enterprise.

Emami bets big on wintercare

“If winter comes, can spring (read fortune) be far behind?” – seems to be the spirit at Emami Ltd, the Rs 2500 crore FMCG flagship of the diversified Emami Group. The Kolkata-based company is betting big on its portfolio of winter brands, especially BoroPlus and Vasocare. It expects these brands to push the topline of the company during this winter and hope these brands to grow faster than the market average.

India a key sourcing ground: IKEA

India can become a key sourcing ground for IKEA and the company already has a good supplier relationship with over 50 suppliers from Karnataka and this tie-ups are going steady in the last 40 years, said the Swedish homecare major’s country CEO Peter Betzel on Thursday.

IKEA has acquired 14 acres of land in the city to set up its third store in the country, after Hyderabad and Mumbai. The company said its 4.5 lakh sqft store in Bangalore will cater to over 5 million visitors a year.

M-tech targets pocket friendly segment

M-tech Mobile, the mobile handset brand from the stable of the Delhi-based M-tech Informatics Ltd, is betting big on the great Indian middleclass. The company seems well set to foray into mobile phone accessories, components and consumer electronics manufacturing as part of its overall expansion plans, top company officials said. The company has also set an ambitious target of reaching the Rs 1000 crore revenue mark by 2020, which would mean trebling of its current topline.

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