Brand

Brand

IKEA brings equality in its work culture

Swedish home furnishing major IKEA says India’s core culture is quite similar to that of the company. The company has conducted a 360-degree study – it interviewed a large number of HR heads, business leaders, retail executives and staff across the country – to understand what’s on the mind of young employees in the retail industry in India.

BSNL-Patanjali co-branded SIM card offers 60GB @ Rs 144

State run BSNL has formed an alliance with auyrveda consumer goods company Patanjali to offer co-branded SIM cards. The move can stir up the current low tariff plans of the incumbents including Reliance Jio as BSNL is well versed in matching the Mukesh Ambani upstart’s free voice and cheap data combos.

Both BSNL and Patanjali are in revenue sharing agreement for this alliance.

Hero Electronix enters IoT space with acquisition of Zenatix

Hero group’s electronics and technology venture Hero Electronix on Tuesday announced its entry into the internet-of-things (IoT) space with the acquisition of Gurgaon-based IoT solutions company Zenatix for an undisclosed amount.

Founded in 2013 by IIT-Delhi engineers, Zenatix has built its own proprietary Internet of Things (IoT) stack, which includes hardware, cloud-based software and big-data analytics.

Tommy Hilfiger gets Winnie Harlow and Hayley Baldwin as global brand ambassadors

Tommy Hilfiger, owned by PVH Corp. announces model Hailey Baldwin and model and activist Winnie Harlow as the new global brand ambassadors for Tommy Hilfiger women’s for Fall 2018. As part of the brand’s global campaign, which celebrates icons of tomorrow in the worlds of fashion, art, music and entertainment, they will appear as the face of the Fall 2018 Tommy Icons capsule collection for women.

Next generation iPhone chips go into production

Apple Inc manufacturing partner Taiwan Semiconductor Manufacturing Co has started mass production of next-generation processors for new iPhones launching later this year, according to people familiar with the matter.

The processor, likely to be called the A12 chip, will use a 7-nanometer design that can be smaller, faster and more efficient than the 10-nanometer chips in current Apple devices like the iPhone 8 and iPhone X, the people said. They asked not to be identified discussing private plans. Apple and TSMC spokeswomen declined to comment.

Hyatt Centric brand enters India

Hyatt Hotels Corporation announced the rebranding of Hyatt Bangalore MG Road to the Hyatt Centric brand, marking the brand’s first hotel in India and twenty-third worldwide. Located in prime destinations across world-class cities like New York, Miami, Madrid, Tokyo and Chicago, the Hyatt Centric brand is thoughtfully designed to enable exploration and discovery, and targets millennial-minded travelers who want to be in the middle of the action.

Samsung eyes 46% market share

Samsung India, the number one mobile handset maker in India, is looking at a 5 per cent increase in its market share—from 41 per cent to 46 per cent within the next few months, following the roll out of four new products from its stable. Many more new product launches are in the pipeline. For the company, 10k-20k price point is the strongest segment, said Manu Sharma, vice president, Samsung India.

Honda launches GenX Amaze @ Rs 5.59 lakh

After much anticipation, Honda Cars India has launched the second-generation of its most popular sedan, Amaze in India, with an introductory price of Rs 5.59 lakh to Rs 8.99 lakh (ex-showroom, India). The compact sedan has been launched in four variants – E, S, V and VX – all of which get dual front airbags, ABS, Isofix child-seat mounts and rear parking sensors as standard. The sedan's prices are expected to increase after the first 20,000 bookings. The car continues to rivals the likes of Volkswagen Ameo, Ford Aspire, Hyundai Xcent, and Maruti Suzuki Dzire.

Carlton London steadily expands in India

British lifestyle brand Carlton London is eyeing India to position itself as the most comfortable and stylish footwear brand.

It aims to provide affordable fashion for all, which is up to the ongoing trends and styles. The brand is keen on keeping an eye on the latest trends in the fast fashion industry and works hard to bring the same in the market, explains Carl Virk, director at Carlton London.

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