Brand

Brand

Leading the luxury market

Could India be repositioned as a global producer of luxury products and service to fit into the vision of Make in India? Well, that has been the topic of discussion among the luxury enterprises of the country.
The rapid rise in the global consumers in India has thrown up its unique set of challenges. According to the Confederation of Indian Industry (CII) report, Indian is fifth largest consumer market and its share in luxury sector is yet to seize top 50 for most categories.

Treebo on expansion spree

Budget hotel chain Treebo Hotels is on a pan-India expansion spree, concentrating on the east. With 250 properties, it chain plans 1,300 properties by 2017 end.
The brand is looking to expand its presence in Ranchi, Patna, Gangtok, Darjeeling, and Puri.
Treebo plans to concentrate on social media marketing after a recent break up with online travel aggregator (OTA) MakemyTrip over commission issues.

Mix the City

Every city resonates to its unique sound. Nothing can be more fun if you get control your music mash-ups and share your story with the world.
Recently Delhi – the city came alive with singer, composer and writer Vidya Shah’s powerful music when she sang “Dilli Jo Shehar Hai” – The city that is Delhi – along with musician Aditya Balani. Shah's combination of Thumri, Dadra, and Ghazals with the projection of walled city, Delhi monuments, metro stations, the magnanimous statue of Hanuman from Jhandewala was simply mesmerising.

Tiger wants to partially exit Flipkart

New York-based hedge fund Tiger Global Management, which reportedly has $1 billion stake in Flipkart, is seeking a partial exit from the e-commerce company as it sits across the table with Softbank, which in turn does not want to invest in Snapdeal anymore.

Fingerlix raises $3 million

Fingerlix, the Mumbai-headquartered ready-to-cook food start-up, has now raised $3 million from Zephyr Peacock (ZP) in its Series A round of funding. The funds will be utilised to further diversify in product portfolio and geographical expansion. The brand has an overall target of spreading to top 10 cities in India over the next 18 months, top company officials said.

Audi unveils A3 sedan variants

Germany luxury car maker Audi, India’s second biggest on Thursday launched its 5th car of the year, the facelift of its most-affordable executive sedan, the A3 to take on rivals such as Mercedes-Benz, BMW, Tata Motors-owned Jaguar Land Rover and Swedish Volvo.
With a price band of Rs 30.50 lakh for the 1.4 petrol model and Rs 32.30 lakh for the 2.0-litre diesel variant, the Audi A3 competes against the likes of the Mercedes CLA, which starts at around Rs 31 lakh in New Delhi showroom.

What Went Wrong with Pepsi’s Kendall Jenner Ad

PepsiCo Inc’s latest commercial, slammed on social media for a tone-deaf exploitation of the Black Lives Matter movement, has become a cautionary tale about relying on an in-house advertising team.
The spot, which features Kendall Jenner offering a Pepsi to a police officer in the middle of a street protest, was handled by the company’s Creators League Studio division. That team was launched in 2014 and given state-of-the-art studio space in Manhattan last year, allowing the beverage giant more flexibility and control over its message.

Toyota recalls 23,157 units of Corolla Altis

Toyota-Kirloskar Motor is recalling 23,157 units of Corolla Altis sedan in India to rectify and replace its faulty airbags, as part of the ongoing recall of 2.9 million vehicles globally by its Japanese parent company Toyota Motor.
The airbags were manufactured by Takata, a Japanese auto component maker, and supplied to Toyota brand. The firm also supplies airbags to many car brands across the globe.

Powerful brands of 2017

Patanjali and Reliance Jio are the two most happening new brands on 2017 as per a study conducted by TRA Research. Samsung has bagged the top position as the most trusted consumer durable brand of 2017, while the mobile phone brand has seen a deep dive down to 156 rank from leadership spot after Note 7 fracas. Apple on the other hand has climbed to fourth position, riding on the accessibility factor – with better financing schemes.
Patanjali in three years has climbed significantly from 576 rank to 15th position. Reliance Jio, within one year of launch, has climbed to 19th rank.

Mahindra plans to start electric bus sales next year

Mahindra & Mahindra, which acquired an Indian electric carmaker seven years ago, is targeting to start selling electric buses next year in the country as the government looks to cut dependence on fossil fuels.

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