Brand

Prime Minister Narendra Modi recently announced the setting up of a defence industrial corridor in Uttar Pradesh with an investment of Rs 20,000 crore. But a report by the defence ministry highlighting the sluggish procurement process has put a question mark on the feasibility of the new production facility. The ambitious ‘Make in India’ programme launched by the Modi government has failed to make an impact in the defence sector.

Close on the heels of re-launching and re-positioning its premium Dyna beauty soap with Shraddha Kapoor as the brand ambassador, Anchor Health & Beauty Care Pvt Ltd, the Mumbai-based FMCG company and one of the leading brand in India in the oral care segment with presence in India and international markets, has now re-launched its entire range of Anchor and Anchor Advance toothbrushes with the tagline: ‘Chale long, Rahe strong’. Both the moves have been part of the company’s overall drive to revamp its Indian and international footprint with a range of beauty and oral care products.

BMW, India’s second biggest German luxury car makers by sales, is charting out a new growth trajectory this year with a slew of new models launches and creating what it calls “new segments” to lure new buyers to expand its customer base in Asia’s third biggest car market.

“Last year was our best record year in 11 years in India and we are aiming for another record year this year,” Vikram Pawah, president at BMW Group India told Financial Chronicle in an exclusive interview on Thursday. BMW grew 25 per cent last year, selling 9,800 cars.

Rolls Royce, the British iconic super luxury car maker, on Thursday introduced a new eighth-generation Rolls Royce Phantom in the Indian market priced between Rs 9.5 crore and Rs 11.35 crore.

The pricing depends on customer specifications, with all Phantoms built bespoke. With this new saloon the company plans to widen the product portfolio in the country.

The pricing of the car involves 214 per cent of import duty plus Goods and Service Tax.

Lucknow is hosting two-day Uttar Pradesh Investors' Summit, aimed at showcasing the investment opportunities and potential in the various sectors of Uttar Pradesh. The UP Investors' Summit is being attended by around 5,000 people, including industry leaders from India and abroad, chief ministers, union ministers, policy makers and academicians. A total of 30 sessions have been planned for the two-day summit which is being held at Indira Gandhi Pratishthan in Lucknow's Gomti Nagar.

Porsche, the super sports car maker, has globally unveiled and launched its second-generation 911 GT3 RS in India with a price tag of Rs 2.75 crore at pan India.

In India, the Porsche 911 GT3 RS costs about Rs 44 lakh more than the standard Porsche 911 GT3, which competes with the likes of the Mercedes-AMG GT R in the country. The Porsche 911 GT3 RS is based on the 911 GT3, which was launched in India in October last year. 

Now is the time to buy your favourite car or else buying one will become an expensive affair. Most car manufacturers in the country, including luxury carmakers, are mulling to hike price over the next two-three weeks to pass on the increase in customs duty and cess and related items announced in the Union budget to car buyers.

It is the tangible attributes of a product that should be put across to the consumers in communication and brand campaign messages. Atleast that’s what Nagpur-headquartered Confidence Futuristic Energtech Ltd, a group company of the BSE-listed Confidence Petroleum India Ltd, the leading maker, marketer and retailer of packed LPG cylinders in the private sector, feels.

The Indian appetite for luxury cars is growing even as everything in the economy looks gloomy.

Within a month of its launch in the Indian market, Audi, the German luxury car manufacturer, has received over 500 confirmed bookings for the all-new Audi Q5 model. Introduced on January 18, the Premium Plus Audi Q5 is priced at Rs 53.25 lakh, while the top-spec trim called Technology Audi Q5 costs Rs 57.60 lakh at pan India showroom. Compared to the outgoing model that was priced between Rs 49.44 lakh and Rs 55.92 lakh, prices for the new version increased by Rs 3.81 lakh for

Despite the flip-flop stance of the government on electric vehicles or EVs, creating a huge uncertainty among automobile manufacturers in the country, Mahindra and Mahindra on Mondayannounced a fresh investment of Rs 900 crore in EVs business over the next four years. The Mumbai-based pioneer major in electric vehicles plans to ramp up its first installed capacity to 5,000 units a month.