Brand

Brand

Timezone to launch new formats for different age groups

Having bought over the stake from Shoppers Stop and Louisiana Investment and Finance, Timezone Entertainment will now roll out different formats of its family entertainment centres to cater to customers of different age groups.

Timezone Entertainment, which runs 24 mall-based family entertainment centres in India, acquired 50 per cent stake from the joint venture partners recently. Now Timezone India is a wholly owned subsidiary of The Entertainment and Education Group (TEEG) based out of Australia, which operates centres at 250 locations in seven countries.

Samsung unveils Galaxy S9, S9+ at Rs 57,900 onwards

South Korean electronics major Samsung on Tuesday launched the high-end sma­r­tphone series Galaxy S9 and the Galaxy S9 plus in India to take on competition from Chinese brands and to match Apple’s iPhones in quality and features.

New smartphones succeed Gala­xy S8 and S8 plus launched last year.

The Galaxy S9 and S9 plus are priced at Rs 57,900 and Rs 65,900, respectively, for 64GB variants. 256GB variants are priced at Rs 64,900 and Rs 72,900. The launch will add to the well-supplied high-end handset market and the range of consumers’ choice.

Royal Enfield launches Thunderbird X motorcycles

Royal Enfield, the global leader in mid-size motorcycles and a division of Eicher Motors, on Wednesday introduced two motorcycles with the starting price of Rs 1.56 lakh to boost sales in Asia’s third biggest economy.

While the Royal Enfield Thunderbird 350X is priced at Rs 1.56 lakh and the Royal Enfield Thunderbird 500X costs Rs 1.98 lakh. Both bikes compete against the UM Renegade Sports S in the Indian market.

Amway launches herbal nutraceuticals

Taking cognizance of the success of Patanjali and the increasing demand for herbal products in the FMCG space, Amway India too has jumped into the bandwagon. The direct selling FMCG company has launched traditional herbs range under its nutraceutical product brand Nutrilite.  The company targets sales of Rs 125 crore from the new range of products by 2020.

Creating a better place for women

Srishti Bakshi, founder and campaign champion for CrossBow Miles, is out to make the country a better place for women.  The CrossBow Miles campaign is aimed at empowering and educating women and girls on digital and financial literacy.

An eye on brand-building

Call it B2B branding or something else. In the present day’s context, even a 52 year old engineering and EPC company needs to build its brand among its clients and prospective clients, possibly not to be impacted by what is called ‘brand fatigue’. And more so if the company decides to increasingly move towards product manufacturing. That’s exactly Kolkata-headquartered BTL EPC Ltd (formerly Bengal Tools Ltd), an arm of the Shrachi Group, is doing.

TVS brings NTorq 125 connected scooter

TVS Motor Company, India’s second biggest scooter maker by says, has introduced its first 125 cc all-new scooter, the TVS NTorq 125 priced at Rs 60,850 at Pune showroom.

The TVS NTorq 125 is India’s first connected scooter and the most powerful and technologically-equipped scooter from TVS Motor Company yet. It rivals the likes of Honda Activa 125, Suzuki Access a125 and the upcoming Aprilia 125 in the country.

With the new scooter, TVS has introduced the SmartXConnect, a Bluetooth-enabled connected technology system that comes with a mobile app.

Aero Club to open 10 Woods lounges by 2020

After having come out of parent Woodland’s shadow recently, Woods, formal and lifestyle fashion brand owned by Aero Club, has chalked out a country-wide expansion plan. The brand will open 10 Woods lounges in the country, in next two years, of which five are already functional.

Woods offers fashion and formal footwear, lifestyle products, party wear and leather accessories including belts, wallets and hand bags for men and women. The brand will also offer apparels soon.

Liva to co-brand with home textile labels

Having successfully co-branded with fashion brands, now Birla Cellulose wants to co-brand its fibre brand Liva with home textile companies.

The cellulose fibre from Aditya Birla Group was branded Liva in 2014. Liva was then co-branded with fabric and garment brands to increase the visibility of the fibre. The company saw an opportunity of creating awareness and desirability for the fibre among consumers thereby generating demand for the fabric and garment in the market.

Affordable new Bonneville Speedmaster at Rs 11.12 lakh

Triumph Motorcycles, the iconic British super sports motorcycle brand, expanded its cruiser portfolio in Asia’s third biggest economy by launching the all new Bonneville Speedmaster to boost sales.

With a price band of Rs 11.12 lakh, the new classic cruiser Speedmaster will compete against the Indian Scout Sixty, the Harley-Davidson Sportster 1200 Custom and newly launched Kawasaki Z900RS motorcycles on the Indian roads.

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