Brand

Brand

Okinawa unveils Praise

Okinawa Autotech, a new entrant into electric-two wheelers, has launched its second new e-scooter called Praise, in Asia’s third biggest economy.

The Gurgaon-based company had introduced its first electric scooter called the Okinawa Ridge in the country early this year in January priced at Rs 43,702. It had also won the prestigious the NDTV Green Award at the 2018 NDTV Car and Bike Show.

While the Ridge was more of a budget scooter, the Praise is more premium and offers better performance and features over its younger sibling.

Looking beyond cement to touch lives

Call it cementing an emotional and cultural bond with the customers or something else! Kolkata-headquartered Shree Cement Ltd prefers being engaged in various activities that eventually help extending its branding through interesting and innovative events across the country.

Virat Kohli is new face for Too Yumm

RP Sanjiv Goenka group’s healthy snack brand – ‘Too Yumm’ has now found a perfect match in Indian skipper and youth icon Virat Kohli. Nearly eight months after rolling out two products – foxnuts and wheat thins – under the brand “Too Yumm”, Guiltfree Industries Limited, the FMCG arm of the Kolkata-headquartered $2.6 billion RP Sanjiv Goenka Group, has roped in Kohli as the ‘health ambassador’ for Too Yumm brand. Accordingly, a new TVC with the tagline “Eat Lot, Fikar Not!” has also been made. The new television commercial features Virat Kohli binging on Too Yumm!

Virat Kohli is new face for Too Yumm

RP Sanjiv Goenka group’s healthy snack brand – ‘Too Yumm’ has now found a perfect match in Indian skipper and youth icon Virat Kohli. Nearly eight months after rolling out two products – foxnuts and wheat thins – under the brand “Too Yumm”, Guiltfree Industries Limited, the FMCG arm of the Kolkata-headquartered $2.6 billion RP Sanjiv Goenka Group, has roped in Kohli as the ‘health ambassador’ for Too Yumm brand. Accordingly, a new TVC with the tagline “Eat Lot, Fikar Not!” has also been made. The new television commercial features Virat Kohli binging on Too Yumm!

Microsoft to focus on govt and small business segments in India

American tech major Microsoft will be focusing more on government and small business segments to grow its India revenues, a top official has said.

“The SMB (Small and Medium Businesses) segment and the segments around digital India (and) government would be clear areas of focus for us in addition to all the work around enterprise and consumer that we have been doing,” Microsoft India president Anant Maheshwari told PTI.

Auto firms seek two-rate GST

The one bright spot in the economy – Motown – has sou­ght a dual rate tax structure for passenger vehicles under the GST regime ins­t­ead of multiple rates le­vied currently, as part of its wish list for the upcoming budget. Motown, the flagbearer of manufacturing in the co­u­ntry, is also seeking a special tax rate of 12 per cent for electric and hydrogen fuel cell powered vehicles.

Sterling positions itself as an experiential holiday provider

Sterling Holiday Resorts does not want to be just an accommodation facility provider. In order to cater to the changing needs of travelers, Sterling will now position itself as a provider of “experiential holidays”. The company will be doubling the number of properties in 4-5 years and hopes to become profitable this year.

MAN Trucks launches buses, mining truck

MAN Trucks India, the fully owned subsidiary of the giant commercial vehicle maker the Germany-headquartered MAN Truck and Bus, is introducing two new intercity buses and a heavy duty mining truck in India next year to boost its sluggish sales in Asia’s third economy. The company, which is also developing a CNG truck for the last one-year-and-a-half for the Indian market, is likely to launch it in 2019 in the Indian market before the Bharat Stage VI emission norms kick in.

Amway bets big on cookware with Amway Queen

Amway India, a wholly owned subsidiary of Michigan (US)-based $8.8 billion Amway, one of the largest direct selling companies in the world with presence in over 100 countries and territories, is betting big on its newly launched cookware range, being marketed under Amway Queen brand. And that’s not without a reason.

Maruti cars to cost up to 2% more from 2018

Buying your favourite car will become a more expensive affair from the New Year, with several manufacturers raising prices across models in order to partially offset rising input costs.

India’s biggest carmaker by sales Maruti Suzuki on Wednesday said it plans to raise prices across its models by up to 2 per cent from January to pass on the cost to buyers.

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