Brand

Brand

Extending an emotional connect

This is a story of the oldest and the youngest-both rolled into one. And while doubling up as the both, RP Sanjiv Goenka Group’s retail flagship Spencer’s is emotionally connecting with its customers this festive season to strengthen its brand position. Spencer’s newest outlet in the two centuries old Park Street, Kolkata’s so-called ‘Sahib Para’ has not only come up with plum cake muffins, but has also started offering some of the Chirstmas delicacies like stuffed variants of duck, turkey and quail from its stable—all with heavy festival discounts.

COMIO goes aggressive on budget phone segment

Chinese smartphone maker Comio, which forayed into the Indian market in August, is eyeing at tier 2 & tier 3 cities to grab around aims to have a 10-12 per cent market share within the mid-segment smartphone category by 2018-19.

It is understood the brand has earmarked an annual spend of Rs 500 crore for 1.5 years (July 2017 – December 2018) of which Rs 250 crore will be spent in marketing, Rs 150 crore in manufacturing and R&D and about Rs 100 crore in sales, distribution, service, and operational expenses

Mahindra picks stake in Bayside Sports

Mahindra Group chairman Anand Mahindra has picked a 16.7 per cent equity in Bayside Sports, a city-based multi-sports academy and sports event provider.

The company said Mahindra made the investment in his personal capacity through his family office.

Bayside Sports was founded by childhood friends Vishal Gokani and Kyan Bharucha in January 2013 with the objective of helping people and families bond over sports with just three students at a single location in south Mumbai.

Showing off pets

Inspired by Comic Con, a popular comic entertainment festival, Akshay Gupta, began explore ideas to start a business. At the age of 25, a Hindu college alumnus decided to start India’s biggest pet festival - Pet Fed in 2014.

Pet Fed seeks to be a forum for pet lover with the aim of having a platform where pet owners can find everything that they would require for their pet related needs, from pet food to pet-friendly cars as well as to spread awareness about pet keeping.

Extending an emotional connect

This is a story of the oldest and the youngest-both rolled into one. And while doubling up as the both, RP Sanjiv Goenka Group’s retail flagship Spencer’s is emotionally connecting with its customers this festive season to strengthen its brand position. Spencer’s newest outlet in the two centuries old Park Street, Kolkata’s so-called ‘Sahib Para’ has not only come up with plum cake muffins, but has also started offering some of the Chirstmas delicacies like stuffed variants of duck, turkey and quail from its stable—all with heavy festival discounts.

Touching the emotional chord

Usha room heaters with its tagline “Rishton mein garmahat laye” is targeting Indian households. The room heater campaign tries to touch an emotional chord by relating warmth of the room heaters to that of close relationships. 

As Harvinder Singh, President – Appliances and Sewing Machines Business, Usha International says the company plans to run a month long digital campaign wherein it would be showcasing new digital video on room heater through youtube, digital banners and key word targeting.

Apple Plans Combined iPhone, iPad & Mac Apps

Apple Inc.’s iPhone and iPad introduced a novel way of interacting with computers: via easy-to-use applications, accessible in the highly curated App Store.

The same approach hasn’t worked nearly as well on Apple’s desktops and laptops. The Mac App Store is a ghost town of limited selection and rarely updated programs. Now Apple plans to change that by giving people a way to use a single set of apps that work equally well across its family of devices: iPhones, iPads and Macs.

Hero MotoCorp brings in Splendor & Passion brands

Indian two-wheeler manufacturer, Hero MotoCorp on Thursday unveiled three new bikes, 125cc Super Splendor, 110cc Passion PRO and 110cc Passion XPRO will be launched in first half of 2018. The company, which has been facing increased competition in the 125cc motorcycle market, has injected new life in the premium Splendor range with the new 125cc Super Splendor. 

Mass market biscuits turn lighter, premiums heavier after GST

The government generally taxes the rich more and spares the poor. But that is not what has happened in the case of biscuits with the new GST rates. Having rationalised rates, the mass market biscuits consumed by the middle and lower middle class will now become lighter in weight, while those which are more premium in terms of pricing would become heavier.

Xilam eyes big business in India

French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest market, after securing a raft of sales in the region across kids’ catalogue.

Europe’s one of the biggest animation company says it continues to make its mark in India with shows been sold to Nickelodeon, Disney Channel, Cartoon Network, Sony and local Indian video-on-demand (VOD) platforms including Amazon India, Alt Digital and Hungama.

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