Brand

Brand

Volkswagen India charts out growth path

German car giant Volkswagen, which has been struggling to make a mark in the fiercely competitive car market in the country, dominated by market leader Maruti Suzuki and Korean brand Hyundai, is gradually on the growth track.

But in a strategic move, adopted by the company a couple of years back, that growth is coming more from exports than sales in Asia’s third biggest car market due to lack of new models to woo price conscious buyers in the country.

Emami ropes in Salman Khan for its edible oils

After Big B, Emami Ltd – the Rs 2500 crore FMCG flagship of the diversified Emami Agrotech Ltd, has roped in Bollywood’s Bajrangi Bhai Salman Khan to endorse its edible oil brands.

At present Emami has 3 brands in their edible oil business – ‘Emami Healthy & Tasty’, ‘Himani Best Choice’ and ‘Rasoi’ apart from ‘Bake Magic’ – a speciality fat brand.

Car sales in top gear, to cross 3.4m mark on rural, semi-urban demand

Carmakers in India, the world’s fifth biggest car market, are all set to record their best ever financial year sales this year and cross last fiscal’s 3.4 million mark. Industry honchos and experts said with positive market sentiment and demand picking up in semi-urban and rural markets, car sales this fiscal would cross historical peak sales of 3.4 million recorded last year.

Mercedes-Benz to unveil Maybach S650

Mercedes-Benz, India’s biggest German luxury car maker by sales, is all set to introduce its the top-end limousine the Maybach S 650, and showcase Concept EQ, a forerunner of the company's new product brand for electric mobility, at the upcoming auto expo in Delhi in February.

The Pune-headquartered auto major which launched 12 new cars last year is also planning to introduce over 10 new cars and refreshes during 2018 to maintain its leadership among the luxury car makers in Asia’s third biggest car market.

Hyundai enhances service brand image

Hyundai Motor India Ltd launched a series of service initiatives in 2017, which were in line with the brand’s commitment to customer happiness beyond automobiles and further reiterates its image as the most loved and trusted brand resulting in  Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017 accumulating 923 points, the highest ever for any manufacturer. The launch of Perfect 10 campaign focused on customer delight through efficient processes - “Fix it Right First Time” to ensure best quality service.

New auto policy with fresh emission norms on the anvil

The Centre is mulling introducing a new automotive policy for the $75 billion Indian automobile industry. Experts believe it would impact several auto majors in Asia’s third biggest economy.

Although the government is yet to come out with a comprehensive draft notification, auto honchos said the new automotive policy would be announced within eight weeks.

Some of the measures included would be to change the definition of the small car from the current sub-4 metre, which attracts 12 per cent excise duty, to tag other criterion like emission norms and safety standards.

Toyota Kirloskar Motor expects better growth

Toyota Kirloskar Motor (TKM) expects its sales to grow by 8-9 per cent next year riding on its best sellers, Fortuner and Innova Crysta, along with a renewed focus on premium sedan Corolla.

The company, a joint venture between the Japanese auto major and the Kirloskar group, also plans to come up with a marketing plan to push sales of Camry Hybrid.

Shoppers Stop to engage personal shoppers

Stagnant conversions have been a point of worry for retail chain, Shoppers Stop. The company is now engaging personal shoppers and bringing down entry-level price points to increase conversion of footfalls into sales.

Royal China gets into quick service business

Delhi-based Chinese fine-dining chain Royal China, with presence in India and abroad, is now looking at spreading its wings across the country through QSR (Quick Service Restaurant) format for faster returns on investment. The premium restaurant brand, at present, has three outlets in India including one in Delhi and six outlets in the UK, China, Singapore and Dubai. It is in the process of having one more outlet in Delhi shortly, top company officials said.

Showing off pets

Inspired by Comic Con, a popular comic entertainment festival, Akshay Gupta, began explore ideas to start a business. At the age of 25, a Hindu college alumnus decided to start India’s biggest pet festival - Pet Fed in 2014.

Pet Fed seeks to be a forum for pet lover with the aim of having a platform where pet owners can find everything that they would require for their pet related needs, from pet food to pet-friendly cars as well as to spread awareness about pet keeping.

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