Brand

Brand

Comio’s all new branding

Bond with the youth’ seems to be the mantra at Comio Smartphones, the upcoming mid-segment smartphone brand from the stable of Topwise Communication, one of the leading original device manufacturers (ODM) from China. And with this in view, the brand managers at Comio are working on to create an ecosystem and a community—aptly called, Comionity –  that will engage with its target group on an one-to-one level. And to take this mantra forward meaningfully, the company has got associated with YouTube stars- Shraddha Sharma (actor and singer), Darshan Rawal (of India's no.

India Inc turns eco-friendly

Termed as ‘peoples day’, World Environment Day is most important day for the United Nations (UN) to encourage people to do something to take care of the earth and also for creating worldwide awareness and encouraging action for the protection of our environment. “Our traditions emphasise on living in harmony with nature. We are committed to raising standards of living of people, in a sustainable and green manner,” said prime minister Narendra Modi on the occasion.

UB gets ready for AMSTEL’s pan India launch

United Breweries Ltd, a leader in the alco-bev segment in India, which recently rolled out the iconic Dutch beer brand, Amstel in the markets of Bangalore, Pondicherry and parts of Telangana, has already lined up its pan India launch over the next 18 to 24 months, said Samar Singh Sheikhawat, senior vice president, marketing, United Breweries Ltd.

Interestingly, the super – premium strong beer segment in the country is nearly 10 million cases, growing at a CAGR of 40 per cent. The other key brands in this segment are Carlsberg Elephant, Budweiser Magnum and Kingfisher Ultra Max.

Heimtextil India & Ambiente India exhibition from June 27

The fifth edition of home fashion business exhibition – Heimtextil India & Ambiente India, will be held from June 27 to 29 at Pragati Maidan in New Delhi.

Organised by Messe Frankfurt Trade Fairs

India, the three day fair will bring top manufacturers and suppliers of the home textiles and interior décor industry with more than 100 companies participating from India, China, Indonesia, Switzerland and Thailand.

ITC adds Kohenur, Hyderabad to its luxury hotel portfolio

ITC Hotels on Thursday announced the addition of ITC Kohenur in Hyderabad as the 12th hotel to join its luxury hotel portfolio from June 1, 2018.

Envisaged as a tribute to the traditions and distinct character of its locale, ITC Kohenur is a testament to the multifaceted rich heritage of the region.

Sonalika tractor to develop R&D facility in NCR

Sonalika International Tractors, India’s third largest tractor maker by sales, is investing Rs 200 crore to set up a new research and development (R&D) facility in the national capital region (NCR) to double its annual sales to two lakh tractors over the next five years.

The Delhi-based tractor major will be hiring over 150 designers and domain experts for the new R&D centre, which is expected to be fully functional in the next two years.

Maruti aims to sell over 2 lakh cars with automatic gear tech this fiscal

Maruti Suzuki, India’s biggest carmaker by sales, which has crossed the three-lakh cumulative sales mark of automatic cars with the auto gearshift technology, is planning to sell over two-lakh automatic cars in the ongoing fiscal year.

The popular brand, with 50 per cent market share in the country, had first introduced the auto gear shift system with the Celerio model in 2014, and since then the company’s sale of AMT models has tripled in India, Asia’s third largest car mart.

IKEA brings equality in its work culture

Swedish home furnishing major IKEA says India’s core culture is quite similar to that of the company. The company has conducted a 360-degree study – it interviewed a large number of HR heads, business leaders, retail executives and staff across the country – to understand what’s on the mind of young employees in the retail industry in India.

BSNL-Patanjali co-branded SIM card offers 60GB @ Rs 144

State run BSNL has formed an alliance with auyrveda consumer goods company Patanjali to offer co-branded SIM cards. The move can stir up the current low tariff plans of the incumbents including Reliance Jio as BSNL is well versed in matching the Mukesh Ambani upstart’s free voice and cheap data combos.

Both BSNL and Patanjali are in revenue sharing agreement for this alliance.

Hero Electronix enters IoT space with acquisition of Zenatix

Hero group’s electronics and technology venture Hero Electronix on Tuesday announced its entry into the internet-of-things (IoT) space with the acquisition of Gurgaon-based IoT solutions company Zenatix for an undisclosed amount.

Founded in 2013 by IIT-Delhi engineers, Zenatix has built its own proprietary Internet of Things (IoT) stack, which includes hardware, cloud-based software and big-data analytics.

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