Soap story hand-crafted
Focussing on ramping up its naturals range, beauty brand platform Nykaa has forayed into hand-crafted luxury soaps

Nykaa, one of the leading multi beauty brand platform recently foray into luxury soap section with new category to its Nykaa beauty portfolio ‘Soap Story’  a refreshing and invigorating selection of hand-crafted bathing bars.

Nykaa will offer eight variants, consisting of unique fragrance profile as well as benefits- rose & almond, tea tree and aloe, brown sugar and almond oil, charcoal and green tea,  argan oil and mango butter, coffee and cocoa butter- sandalwood and blackened vanilla, lavender and chamomile.

Nykaa is currently focusing  on ramping up its Nykaa Naturals range, in line with fast-growing market share of nature-inspired products, which is nowadays is becoming the buzzword across the beauty and wellness industry.

Commenting on the launch of ‘Soap Story’, Reena Chabbra, CEO (FSN), said, “Consumers today want to feel more connected to nature, and are looking for sustainable beauty and wellness solutions that are connected to the bounty of the earth. There is a shift towards going back to nature, as well as a renewed interest in our environment. Hence the world over, there is a global demand for natural or organic products. Consumers are opting for better quality, as well as sustainable beauty and wellness that has stronger efficacy and nurtures as well.”

 The bathing bars, which have been launched across Nykaa On-trend stores and the online portal, have been created with special hand-crafted processes, which bring in traditional blending techniques. Each bar has been infused with a special blend of essential oils and spices, and delicately hand churned with Shea and Coco Butters.

“There is a conscious movement to offer consumers more result and care oriented solutions, which bring greater quality to the table. We earlier launched the Nykaa Naturals range with a selection of Essential Oils, and we now have added to the same with ‘Soap Story’, which brings greater quality to the table”  ’ Reena added.

Radhika Vashisht