South Korean electronics major Samsung on Tuesday launched the high-end smartphone series Galaxy S9 and the Galaxy S9 plus in India to take on competition from Chinese brands and to match Apple’s iPhones in quality and features.
New smartphones succeed Galaxy S8 and S8 plus launched last year.
The Galaxy S9 and S9 plus are priced at Rs 57,900 and Rs 65,900, respectively, for 64GB variants. 256GB variants are priced at Rs 64,900 and Rs 72,900. The launch will add to the well-supplied high-end handset market and the range of consumers’ choice.
Samsung unveiled new smartphones at the recently concluded MWC 2018 in Barcelona. The phones, which include features like dual aperture and slow motion video options, will compete with high-end devices like Apple’s iPhone X and Google’s Pixel 2 series. It also has features like dual-stereo speakers and Dolby Atmos surround sound capabilities.
Sale in the retail market will start on March 16 and the phones will be available at Samsung India Store, Flipkart and Airtel Store.
The company has tied up with teleocm operators Airtel and Jio for offering better data speeds, which can be 2.5 times higher. Since Airtel and Jio have introduced LTE-A network, these phones will be able to offer faster peak speeds. The tie-ups offer many cashback benefits as well.
“India is central to our vision and priorities. That is why we are bringing these flagship devices to India in the first phase itself with other markets like the US and Korea. Since the unveiling in February-end, we have already received interest from 3 lakh people for the device,” Samsung India senior V-P (mobile business) Asim Warsi said.
According to research firm Counterpoint, the premium smartphone segment (priced Rs 30,000 onwards) in India saw over 20 per cent growth in 2017 over 2016. The Rs 10,000-15,000 category grew at the fastest pace.
The premium category was the second fastest growing segment (20 per cent year-on-year) by volume, while it expanded by 28 per cent in value terms in 2017, Counterpoint said.
Three brands – Apple, OnePlus and Samsung – still contribute to 94 per cent of the overall premium market segment, the report added.