Royal Enfield, the global leader in mid-size motorcycles and a division of Eicher Motors, on Wednesday introduced two motorcycles with the starting price of Rs 1.56 lakh to boost sales in Asia’s third biggest economy.
While the Royal Enfield Thunderbird 350X is priced at Rs 1.56 lakh and the Royal Enfield Thunderbird 500X costs Rs 1.98 lakh. Both bikes compete against the UM Renegade Sports S in the Indian market.
In terms of pricing, the Thunderbird 350X and the Thunderbird 500X are both more expensive than the standard Thunderbird 350 and Thunderbird 500 by around Rs 8,000.
Undoubtedly, there are multiple changes that set it apart from the regular model such as the new handlebar and seats to lure buyers and increase sales. But there are cosmetic changes to present the bikes with new styling, and better features, but the engine options remain unchanged.
The Thunderbird 350X still gets the 346 cc single-cylinder engine churning out 19.8 bhp and peak torque output of 28 Nm.
The Thunderbird 500X too gets the same 499 cc single-cylinder engine making 27.2 bhp and 41.3 Nm peak torque. Both engines are mated to the same five-speed gearbox.
“The Thunderbird X is a custom inspired Royal Enfield, that takes inspiration from our Thunderbird community,” Rudratej (Rudy) Singh, president at Royal Enfield, said.
The riders have been customising Royal Enfield motorcycles and the Thunderbird for decades, he added.
“We took that inspiration and have created an evocative, engaging, yet fun to ride factory-built custom-look motorcycle that will offer great scope for further customisation and will appeal to new-age urban explorers,” Singh pointed out.
The two interpretations of Thunderbird and Thunderbird X will continue to strengthen city and highway cruising proposition, and of nudging the youth to express themselves, he said.
“Those who seek to make a bold, defining statement will certainly connect with the Thunderbird X,” Singh said.
The mew motorcycles feature 9-spoke black alloy wheels and tubeless tyres, a first for a production Royal Enfield bike.
The headlamp and tail-lamp are the same units as the standard model, replete with an LED daytime-running light, as well as an LED tail-lamp.
Disc brakes are standard at the front and rear, although without ABS. The first Royal Enfields to feature ABS will be the upcoming Interceptor/Continental GT 650 twins.
The Thunderbird 350X sports identical visual and ergonomic revisions as the Thunderbird 500X. The digi-analogue twin-pod instrument cluster also gets the blacked-out treatment with a chrome garnish around the dials.
A major change however is the all-new seat, a single-piece unit – unlike the split-seat on the regular Thunderbird, which looks modern and in tune with the rest of the motorcycle’s appeal.
The grab rail is also a noteworthy feature which is integrated next to the pillion seat and ends in the tail-lamp unit. The exhaust and the telescopic fork also have a matte-black finish, as do the top and bottom ends of the dual shock-absorbers.