Call it adding a dash of ethnicity or something else. Come Monday and you can expect to be served motichoor ladoo, besan ki ladoo, dry fruit barfi and much more on board any Emirates flights to and from India and Dubai. In an apparent endeavour to position the leading airlines brand as closer to Indian travellers’ hearts, Emirates is set to delight its customers by offering special Diwali delicacies for the celebratory season. The special treats will be available to customers across all classes during the week from October 16 to October 22.
Emirates, at present, operates 172 fleets every week from nine cities in India.
Interestingly, Emirates serves more than 100 million meals a year with the same attention to detail in first, business and economy classes. Catering for more than 55 million dine-in guests a year travelling to and from 144 cities across 6 continents, The Dubai-based airlines makes special efforts to understand global culinary trends and accordingly serve destination-inspired cuisine.
“Diwali, the festival of lights, is a significant celebration among Indians across the world, and food plays an equally important role in festivities. The classic sweets associated with Diwali are blended with colours and flavours with traditional Indian culinary elements, like the nostalgic besan ke ladoos and dry fruit barfis. This will certainly help our onboard Indian guests and passengers to connect with the airline’s brand more emotionally,” said an Emirates spokesperson.
And it’s not just serving classic Indian delicacies, but these special diwali sweets will be presented in decorated boxes with special artwork and garnished with pistachio and silver leaf embellishment, representing the traditional decoration of Diwali. These will be decorated with traditional diwali light artwork, as an alternative to premium chocolates, he maintained.
The airlines is already gearing up to serve motichoor ladoos traditionally prepared using chickpea flour, ghee, cardamom and saffron flavoured sugar syrup. The special diwali sweets will be offered on all Indian hot meal trays on Emirates Economy class. On offer for Emirates’ business and first class customers will be ladoos together with a dry fruit barfi treat- a sweet made with cashew nuts, almonds, pistachios, walnuts, raisins, dried figs and dates.
Emirates already has culinary experts to prepare a variety of dishes, based on regional profiles and made with specific ingredients or components. To keep up with regional and seasonal food trends, it changes its onboard menus monthly and continually reviews its recipes. It also prefers developing seasonal menus for occasions such as Christmas and special meal-boxes for the holy month of Ramadan.