Brand

Brand

Hero may choose HP for Cycle Valley project

Hero Cycles may move its prestigious ‘Cycle Valley’ project—under which it plans to set up the world’s largest bicycle plant — from Punjab to neighbouring Himachal Pradesh.

Passenger vehicles sales skid 2.46% in August

With 2.46 per cent drop in August, passenger vehicle sa­les in Asia’s third biggest car mart declined for the se­cond month in a row due to high base effect and partial impact of floods in Kerala.

The latest report from the Society of Indian Automobi­le Manufacturers (Siam), automobile industry bo­dy, said on Tuesday that the passenger vehicles, which incl­ude cars, utility vehicles and vans, stood at 2,87,186 units last month against 2,94,416 units in August 2017.

Audi distances itself from arrested dealer Todd brothers

With the arrest of its car dealers in the capital for defa­ulting on a Rs 270 crore loan from a consortium of banks, the reputation of Volkswagen group has plunged again in India after the dieselgate scandal. The dealers of Audi and Porsche luxury car brands were arrested by police at Delhi internati­onal airport last week while fleeing to UK. Rash Pal Singh Todd and Mandhir Singh Todd were picked up after HDFC Bank filed a complaint of forgery and cheating aga­inst them on August 29. The Todds are British nationals of Indian origin.

Tata Motors drives in Nexon KRAZ; to cost Rs 7.14 lakh

Tata Motors, India’s biggest automaker by revenues, on Wedn­es­day introduced limited edition Nexon KRAZ (pronounced as craze, /kreiz/), to mark the first anniversary of the Nexon brand and push sales during the festive season.

The Nexon obtained a 4-star rating, adult safety score (13.56/17.00), which is claimed to be the highest amongst all the models tested across the Indian market by the Global New Car Assessment Programme and said to be the safest SUV tested by Global NCAP.

Cashing on military heritage

Royal Enfield, the Eicher Motors-owned cruiser and touring bike specialist, is cashing on its rich military heritage to strengthen its brand image and drive sales worldwide.

The latest attempt is the launch of the new Classic Signals 350 motorcycle priced at Rs 1.62 lakh last week to boost sales in Asia’s third biggest economy.

The new motorcycle pays homage to the Indian Air Force and Army and carries a premium of around Rs 15,000 over the standard rear-disc brake equipped non-ABS Classic 350 bike model.

A Kadak breakfast with mother’s love

For any kid, the best way to wake up every morning is certainly with the love and affection of mother. A ‘Kadak Nasta’ symbolises that. And Nesplus, a range of nutritious and delicious breakfast cereals from the stable of Nestle, wants to touch a chord with the mother and the kid on that note. In its maiden television commercials (TVC), NesPlus, therefore, focuses how a ‘Kadak’ breakfast combined with mother’s love is the driving force to wake us up every morning.

Force Motors drives in new range of made-in-India Monobuses

Force Motors, the commercial vehicle manufacturer, last week showcased India’s first new mid-level 33- and 41-seater Monobuses at the Bus World 2018 Exhibition in Bangalore.

The Pune-based automobile major, which sells its inter and intra city buses under the brand name of Traveller, plans to launch the 33-seater and 41-seater options in standard and school bus variants during the upcoming festive season in October-November.

The new Monobus has been developed at the company's R&D team and is made by pressed steel panels using automated and robotic arms.

Schaeffler betting big on India

Schaeffler India, Indian arm of the ¤14 billion Schaeffler Group of Germany, is betting big on India and ‘India’s growth story’. The company, which is in the process of merging three units Schaeffler, INA Bearings and LuK India, will be investing ¤40 million-¤45 million (nearly Rs 335 crore) each year for the next few years. This is significantly higher than ¤18-20 million (about Rs 158 crore) which the company had been investing in India for the last seven-eight years.

First Drive- Stay connected with new Land Rover Discovery Sport HSE Luxury

The new 2018 Land Rover Discovery Sport has been introduced in India with a suite of advanced technology features and latest in-car infotainment. These provide a more connected experience, especially to the tech-savvy customers in the country.

These include Wi-Fi Hotspot and Pro Services in addition to the existing InControl Apps feature.

The Wi-Fi Hotspot uses a customer sourced SIM to provide in car access to a 4G hotspot for up to eight devices. This easily allows the occupants in the car to simultaneously stay connected, work or be entertained throughout the journey.

Tourism Australia invites Indians to ‘UnDiscover Australia’

Tourism Australia has launched a new bespoke tourism promotion campaign in India and South East Asia – a latest chapter in Tourism Australia’s evolving ‘There’s Nothing Like Australia’ campaign. The ‘UnDiscover Australia’ campaign  specifically targets high value travelers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences.

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