Brand

Brand

Audi launches Q5

Audi, India’s third German luxury car maker by sales, on Thursday replaced its best-selling sports utility vehicle or SUV Audi Q5, with the more sophisticated all-new second generation Audi Q5 in India to boost sales in Asia’s third biggest economy.

THAILAND’s Siam Makro makes debut

Thailand based Siam Makro PCL has announced the launch of wholesale cash and carry segment in India. The company has the plan to invest over Rs 1,000 crore in next five years.

The company, a part of $50 billion dollar Charoen Pokphand Group (CP Group) has adopted 100 per cent FDI route to establish its operations in India under the name of LOTS Wholesale Solutions.

Speaking on the occasion Tanit Chearavanont, managing director, LOTS Wholesale Solutions said “We bring with us 28 years of experience in serving various B2B customers, such as HoReCa, traders and service

Tata Steel brings in Aggreto and Nirman

Tata Steel, an arm of the $18.12 billion global steel major with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) and operations in 26 countries, has now come up with India’s maiden branded LD slag product under the brand names- Tata Aggreto and Tata Nirman. The two new branded products will find large applications in road, fly ash brick and clinker making.

Sterling to align people with corporate image

Sterling Holiday Resorts, the wholly-owned subsidiary of Thomas Cook, has embarked on a huge employee training exercise, as the destination provider feels the culture and ethos of the company have changed drastically after it went through a comprehensive brand restructuring recently.

Peshwa Acharya, chief marketing officer at Sterling Holiday Resorts said, the company is training its entire employee base of over 3000 on various aspects including soft skills required in guest handling.

Re-branded Witlinger plans big for Indian market

Craft beer manufacturer Witlinger has recently launched new and powerful brand mascot that highlights its British origin with a classic British Bull Dog, to attract millennials.

Emphasising the new mascot would help popularise its products, Witlinger founder and managing director Anuj Kushwah said, “Our mascot reflects our true personality – British and Bold. It is important for a brand to show what it actually is. With Bull Dog as mascot, consumers would be able to connect – we are Bold, British and an Honest craft beer with fun and adventure.”

A. Lange debuts AT SIHH 2018

On occasion of this year’s Salon International de la Haute Horlogerie (SIHH) in Geneva, taking place from January 15 to 19, we are pleased to present seven new timepieces.

The Triple Split opens a new dimension of timekeeping. It is the highlight of Lange’s new collection and the first mechanical split-seconds chronograph in the world that allows multi-hour comparative time measurements. Additional rattrapante hands on the minute and hour counters make it possible to stop lap and reference times of events that last as long as twelve hours.

Patanjali’s big e-tail push

Yoga guru Ramdev-led Patanjali Ayurved is betting big on the e-commerce channel. The company, which announced partnership with several key e-commerce companies on Tuesday, said it aims to earn revenues of over Rs 1,000 crore through online sales this year. In 2016-17, Patanjali had crossed a turnover of Rs 10,500 crore and eyes a two-fold growth this fiscal, said Baba Ramdev.

Lexus drives in hybrid sedan at Rs 1.77 crore

Lexus, the luxury brand of Japanese auto giant Toyota, on Monday expanded its product portfolio by launching hybrid electric saloon LS500h, priced between Rs 1.77 crore and Rs 1.94 crore, to boost sales in Asia’s third biggest economy. The 5th-generation LS500h sedan, which promises to elevate the luxury commute, will be imported from the firm’s factory in Japan and delivery would begin from April.

The flagship sedan is also produced at the US and Canada factories, which account for 50 per cent of the global sales.

Hyundai brings in NextGen Verna

Hyundai Motor, India’s second biggest carmaker by sales on Wednesday introduced two new variants with 1.4 litre new kappa dual VTVT petrol engine in the new 5th generation sedan Verna to boost sales in the fiercely competitive Asia’s third largest car market. What is significant is that the 1.4-litre Hyundai Verna will be Rs 20,000 cheaper than the 1.6-litre version, which will help the carmaker to boost its sagging sales of this model. The car will take on the likes of the Honda City, Maruti Suzuki Ciaz and the Volkswagen Vento.

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