It is raining discounts in the Indian automobile market. A lot of car models, which are about to get a facelift, are being rolled out of showrooms on huge discounts. In some cases, the price cut is as high as Rs 1.5 lakh. The offers will last till Diwali in November, may be beyond. “Car companies are struggling with unsold inventory piled up at dealerships across the country. That is why many are indulging in discounts and other gimmicks to desperately woo buyers,” Shekar Viswanathan, vice chairman & whole-time director at Toyota Kirloskar Motor told Financial Chronicle.
Nissan Motor, Japanese car giant’s sister brand Datsun has opened pre-bookings for the new Datsun GO hatchback and Datsun GO+ multipurpose vehicle (MPV) for Rs 11,000 ahead of the festive season.
Car makes in India, the world’s fifth and Asia’s third largest car market, launch vehicles during the festive season, especially during Diwali when sales account for about 15 per cent of the annual sales.
Royal Enfield, the global leader in the mid-size motorcycle segment, on Wednesday launched the much awaited 650cc twin bikes called the Interceptor and Continental GT 650 for the international market in California.
The company said both motorcycles would be launched in India later this year. Both bikes are available in three variants such as Standard, Custom and Chrome.
The Standard variant of the Interceptor and Continental GT 650 are priced at $5,799 (about Rs 4.21 lakh) and $5,999 (about Rs 4.36 lakh), respectively.
Ducati, the luxury Italian motorcycle brand owned by German Volkswagen Group, on Tuesday introduced the special edition of Ducati 959 Panigale Corse superbike in India, priced at Rs 15.20 lakh at pan-India showroom.
The brand is taking advantage of the festive season to aggressively market its superbikes, as Diwali season accounts for about 15-20 per cent of the total two-wheeler annual sales in the country.
Hero Cycles may move its prestigious ‘Cycle Valley’ project—under which it plans to set up the world’s largest bicycle plant — from Punjab to neighbouring Himachal Pradesh.
With 2.46 per cent drop in August, passenger vehicle sales in Asia’s third biggest car mart declined for the second month in a row due to high base effect and partial impact of floods in Kerala.
The latest report from the Society of Indian Automobile Manufacturers (Siam), automobile industry body, said on Tuesday that the passenger vehicles, which include cars, utility vehicles and vans, stood at 2,87,186 units last month against 2,94,416 units in August 2017.
With the arrest of its car dealers in the capital for defaulting on a Rs 270 crore loan from a consortium of banks, the reputation of Volkswagen group has plunged again in India after the dieselgate scandal. The dealers of Audi and Porsche luxury car brands were arrested by police at Delhi international airport last week while fleeing to UK. Rash Pal Singh Todd and Mandhir Singh Todd were picked up after HDFC Bank filed a complaint of forgery and cheating against them on August 29. The Todds are British nationals of Indian origin.
Tata Motors, India’s biggest automaker by revenues, on Wednesday introduced limited edition Nexon KRAZ (pronounced as craze, /kreiz/), to mark the first anniversary of the Nexon brand and push sales during the festive season.
The Nexon obtained a 4-star rating, adult safety score (13.56/17.00), which is claimed to be the highest amongst all the models tested across the Indian market by the Global New Car Assessment Programme and said to be the safest SUV tested by Global NCAP.
Royal Enfield, the Eicher Motors-owned cruiser and touring bike specialist, is cashing on its rich military heritage to strengthen its brand image and drive sales worldwide.
The latest attempt is the launch of the new Classic Signals 350 motorcycle priced at Rs 1.62 lakh last week to boost sales in Asia’s third biggest economy.
The new motorcycle pays homage to the Indian Air Force and Army and carries a premium of around Rs 15,000 over the standard rear-disc brake equipped non-ABS Classic 350 bike model.
For any kid, the best way to wake up every morning is certainly with the love and affection of mother. A ‘Kadak Nasta’ symbolises that. And Nesplus, a range of nutritious and delicious breakfast cereals from the stable of Nestle, wants to touch a chord with the mother and the kid on that note. In its maiden television commercials (TVC), NesPlus, therefore, focuses how a ‘Kadak’ breakfast combined with mother’s love is the driving force to wake us up every morning.