ITThe business process outsourcing market in India is estimated to grow 19 per cent

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through 2013, according to IT research and advisory firm Gartner.

The domestic India BPO services market grew by 7.3 per cent year-on-year in 2009 primarily due to the global economic uncertainty which led to some price and volume pressures.

Gartner said it estimates the Indian domestic BPO market would grow into a $1.2 billion market by 2011 and grow to $1.8 billion by 2013.

In the short term, market trends such as changing demographics and affluence levels, consumption of value-based services, increasing focus on service quality and the continued momentum of mergers and acquisitions bear watching, as their impact is certain to influence shifts in buyer needs and behavior, said T J Singh, research director at Gartner.

The Indian domestic BPO market is one of the high-growth services segment and has now become more organised.

In the last two years, many established Indian BPO providers and some of the multi-national corporation service providers focusing primarily on the international offshore services market have shifted greater focus and investments to the Indian domestic market", said Singh.

"The economic slowdown accentuated this phenomenon".