Do not think of them as mausoleums
Mar 17 2010
Yet over the past few years the number of museum visitors has been steadily rising worldwide, despite the economic downturn, according to industry figures. Judging from the number of patrons frequenting the in-house restaurant at the Tate Modern in London, browsing Swedish design objects at the Moderna Museet shop in Stockholm, or bringing their children to dash around La Maison des Petits, designed by Matali Crasset at the Parisian arts centre 104, these spaces are not art cemeteries, but rather vibrant destinations where the exhibitions are sometimes beside the point.
Facilities like cafes, restaurants and bookshops have “for many years been seen as part of the essential services museums and galleries provide,” said Maitreyi Maheshwari, a curator at the London gallery 176 Zabludowicz Collection. But, she added, “in recent years these have tended to become more sophisticated, with many galleries opening, for example, more exclusive restaurants.”
A quality restaurant is now often an expected feature of a good museum. Since opening in late 2004, the Modern restaurant at MoMA in New York has consistently garnered accolades, including a Michelin star. Tate Modern won the Time Out award as best family cafe in London last year, while the National Gallery won the best British book prize at the British Book Design and Production awards — not for an art tome, but for “The National Cookbook,” a recipe book inspired by the food served at its award-winning restaurant, run by the chef Oliver Peyton.
In Paris, one restaurant was conceived as an art installation in its own right. Last summer the Palais de Tokyo opened Nomiya, a 12-seater “restaurant ephémère,” a temporary dining space on the roof of the museum. Created as part of ArtHome, a concept by the Swedish electrical appliance maker Electrolux, the restaurant, designed by the artist Laurent Grasso, was originally due to close in July but is now set to stay open until September, or possibly even longer, the organizers say.
But as directors vie for visitors with a burgeoning number of public and private museums, they are not preoccupied only with cafes and shops. An emphasis on novel “concept” events is also becoming more popular. For example, the ArtHome concept at the Palais de Tokyo runs, in conjunction with Nomiya, cooking workshops for adults and children six days a week, while the 104 arts space started a regular weekend bric-a-brac sale this year. Visitors can now buy vintage clothing and browse for knickknacks in the main hall of the arts center during the event, run in collaboration with the charity Emmaüs.
On a more quirky note, in London last year the Science Museum started “Lates,” a free singles night held once a month, which lured more than 3,000 visitors to the museum for the event. And at “Late at Tate,” visitors can browse exhibitions with drinks in hand when the gallery stays open until 10 pm one Friday per month.Such has been the success of many museums’ events and facilities that in some cases they have become independent attractions.


















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