Bonding over craft
Jan 03 2012
African artisans are seeing great opportunity in India
“We began the New Year in India and have been completely overwhelmed with the amazing handmade crafts present here. It feels like I am at a buffet table and it is a feast,” says Eugenie Drakes, an entreprenuer from South Africa.
Drake is part of a delegation of 18 craftspeople from five countries of Africa who are here to showcase wares at the 25th annual Dastkari Haat Crafts Bazaar and also to learn new skills from Indian crafts traditions.
Representatives from Kenya, Ethiopia, Uganda, Rwanda and South Africa are participating in the crafts exchange event from January 1-15 that is being supported by the ministry of external affairs.
“I met many Indian artistes in Ethiopia with whom I reconnected with here in Delhi. Initially I wanted to take back a lot of things from here but now am concentrating only on shawls. I have never seen anything like these shawls before,” says Drake who participated in the India-Africa summit in May 2011 in Ethiopia attended by prime minister Manmohan Singh.
Embroidery artist Lachhuben from the Kutch region who was part of the Indian delegation to Ethiopia is supplying richly emboidered shawls to Drake who says she is optimistic of its popularity among local and Indian communities in Africa. Rahab Kenana, from Kenya who is displaying traditional crafts of the Massai tribe, says she is impressed with the appreciation by the Indians.
“We have been traditionally sourcing our beads from India for a long time now. Previously we used things such as shells and dried seeds, among others and coloured them,” says Kenana whose organisation supports over 200 women and youth from Kenya and Tanzania to produce massai jewellery and link them to global markets. Kenana, who studied in India, says she would be thrilled at opportunities to collaborate with local artisans. Jennifer Mulli also from Kenya who runs a family business that produces leather items with colourful and intricate bead work says her collection of leather bags and necklaces at her stall had completely sold out within two days of the fair. “We convert traditional items into contemporary designs that are fashionable and appeal to different markets,” says Mulli.
“It would be phenomenal if we could achieve a fusion look with inspiration from Indian artisans,” says Eugene Drake. Drake whose Johhanesburg-based organisation helps find talented crafts people, says she would be looking for collaborations in fashion with National Institute of Design in Ahmedabad. “We have a lot of chemical dyes in Africa so I am interested in natural dyes,” says Drake. African beaded jewellery, embroidery and metal crafts were popular at the fair.




















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