mydigitalfc.com - Advertising

Aamir still a fizz for Coke to attract youth

Sun, 28 Mar 2010 15:44:14 +0530

Global soft drink major Pepsico may have phased out its ageing brand ambassadors, including Sachin Tendulkar and Shah Rukh Khan, its rival Coke is still holding on with 45-year-old Aamir

Emami signs up Dhoni, Preity to endorse edible oils

Wed, 03 Feb 2010 16:48:39 +0530

FMCG company Emami today said it has signed up Indian cricket captain M S Dhoni and Bollywood actor Preity Zinta to endorse its to-be-launched brand in the edible oils segment.

VLCC, L'Oreal slug it out for beauty product 'FUEL'

Sun, 18 Oct 2009 14:50:01 +0530

Fighting for a larger share of the thriving and competitive beauty product market, VLCC has threatened legal action against L'Oreal for the ownership of men's skin care brand 'Fuel', but

LET'S PLAY - Gaming season is here

Shilpa Shree — Tue, 13 Oct 2009 13:00:14 +0530

AFTER the festival season the gaming one begins. Post Diwali Sony is planning to release Desi Adda a game for both PlayStation Portal (PSP) and PS2

Fit one campaign to reach everyone

Mon, 28 Sep 2009 10:46:27 +0530

Unlike big time spenders most businesses rarely have the resources to develop unique ad campaigns for different consumer niches. Few businesses make two TV commercials one for

HUL kiss Liril Girls goodbye as it turns family way

Tue, 15 Sep 2009 17:03:46 +0530

FMCG major HUL is now charting a different strategy to tap family audience

Mobile net ad spend to hit $2b by 2014

Tue, 25 Aug 2009 22:29:03 +0530

An increasing proportion of ad-funded and sponsored searches are occurring throu

FedEx, a TV ad innovator, turns to Web

Mon, 20 Jul 2009 21:52:38 +0530

FedEx has been something of an advertising bellwether.

Corporate logos get softer for harsh economic times

Sun, 31 May 2009 20:43:19 +0530

Ms. Williams, of Wharton, said the softer Wal-Mart logo serves another purpose

Online video ads market coming into its own

Saahil Anant — Mon, 25 May 2009 10:01:54 +0530

Find TV advertising too costly, there’s an alternative — online video advertisin