Millennials, the most active age group online, do not get carried away by celebrity endorsements when it comes to buying fashion products. They rank word-of-mouth promotion over advertisements
Alleging that Baba Ramdev's Patanjali Ayurved’s mustard oil advertisement is misleading, Mumbai-based Solvent Extractors' Association of India (SEA) on Thursday said it would approach food safety regulator FSSAI and advertising
The government has warned celebrities against endorsing products before verifying their genuineness and said that it may consider fixing the liability of celebrities if they endorse a product that misleads
In a revival of sorts e-commerce companies are helping to boost ad revenues of traditional media houses including TV.
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