The 6th season of India's biggest advertising festival Goafest 2011, today celebrated the very best in media thinking and handed over the prestigious Media Abbys to the qualifying media agencies.

Delhi-based e-commerce portal, Snap Deal, is on the look-out for small-sized acquisitions and hopes to seal two deals in the range of USD 1 million each in the next 3-6-months,

Times Internet and Nimbus Communication today said they are looking for global partners across media platforms to sublicense IPL rights that they have bagged this week from the BCCI.

The

Life was fairly easy for PR people prior to the internet and the web. They put out releases placed articles scheduled interviews and press conferences set

It could be a windfall for cricket World Cup broadcaster ESPN Star Sports if India reaches the knockout stages, as the spot rate for advertisements could then touch up to

The International Cricket Council today said it has put systems in place to protect its sponsors from ambush marketing in the upcoming cricket World Cup but does not plan to

Just as many other industries across the world advertising agencies are also facing major trouble. This is not because clients have not restarted spending or because the

If you ask 100 creative people what does creativity mean to them you would get the same number of answers. Does that mean creativity is whatever anyone calls