Fighting for a larger share of the thriving and competitive beauty product market, VLCC has threatened legal action against L'Oreal for the ownership of men's skin care brand 'Fuel', but

AFTER the festival season the gaming one begins. Post Diwali Sony is planning to release Desi Adda a game for both PlayStation Portal (PSP) and PS2

Unlike big time spenders most businesses rarely have the resources to develop unique ad campaigns for different consumer niches. Few businesses make two TV commercials one for

FMCG major HUL is now charting a different strategy to tap family audience

An increasing proportion of ad-funded and sponsored searches are occurring throu

FedEx has been something of an advertising bellwether.

Ms. Williams, of Wharton, said the softer Wal-Mart logo serves another purpose

Find TV advertising too costly, there’s an alternative — online video advertisin