Service tax exemption on advertising on media platforms, excluding TV and radio, could result in availability of up to Rs 1,500 crore more to advertisers for spending on campaigns, according

Learning from mistakes made globally in digital marketing, food and beverage major PepsiCo is adopting innovative methods in India to tap the potential of social media for building brand equity

Diversified business firm ITC, which sells Fiama Di Wills brand of personal care products, today said it is expanding the brand to men's grooming products segment.

Announcing the move, ITC

The 6th season of India's biggest advertising festival Goafest 2011, today celebrated the very best in media thinking and handed over the prestigious Media Abbys to the qualifying media agencies.

Delhi-based e-commerce portal, Snap Deal, is on the look-out for small-sized acquisitions and hopes to seal two deals in the range of USD 1 million each in the next 3-6-months,

Times Internet and Nimbus Communication today said they are looking for global partners across media platforms to sublicense IPL rights that they have bagged this week from the BCCI.

The

Life was fairly easy for PR people prior to the internet and the web. They put out releases placed articles scheduled interviews and press conferences set

It could be a windfall for cricket World Cup broadcaster ESPN Star Sports if India reaches the knockout stages, as the spot rate for advertisements could then touch up to