Mates, the entertainment division of communication firm, Madison World has signed a Rs 100 crore deal with Bollywood actor John Abraham to manage his account for three years.

The agency

Swiss watchmaker IWC Schaffhausen is underlining its partnership with legendary footballer Zinédine Zidane with a new special edition.

It is dedicating the Big Ingenieur Edition Zinédine Zidane to the outstanding

Leading television makers, including LG, Samsung and Videocon, are cashing in on football fever and expect as much as a 100 per cent jump in sales during the ongoing FIFA

Sports broadcaster ESPN Star Sports has earned around Rs 200 crore from advertisements for the ICC T20 World Cup in the West Indies, which starts this Friday.

According to industry

Global soft drink major Pepsico may have phased out its ageing brand ambassadors, including Sachin Tendulkar and Shah Rukh Khan, its rival Coke is still holding on with 45-year-old Aamir

FMCG company Emami today said it has signed up Indian cricket captain M S Dhoni and Bollywood actor Preity Zinta to endorse its to-be-launched brand in the edible oils segment.

Fighting for a larger share of the thriving and competitive beauty product market, VLCC has threatened legal action against L'Oreal for the ownership of men's skin care brand 'Fuel', but

AFTER the festival season the gaming one begins. Post Diwali Sony is planning to release Desi Adda a game for both PlayStation Portal (PSP) and PS2