FINANCIAL CHRONICLE

Financial Chronicle (FC), from the Hyderabad-based Deccan Chronicle Holdings Ltd (DCHL: NSE/BSE: estd. 1938) was launched on 16 April, 2008, by India’s youngest team of media professionals, and in the shortest-ever run-up for a newspaper. Financial Chronicle is edited by Shubhrangshu Roy (email: shubhrangshuroy@mydigitalfc.com) who is Chief Operating Editor and Editor-in-chief of the FC brand.

At launch, FC (e-paper) was published from Hyderabad and Chennai. The launch of the e-paper on the midnight of 15 April, 2008, preceded the print distribution of the paper on the 16th morning. FC was subsequently launched from Bangalore on 25 May, 2008, Mumbai on 20 June, 2008, and Delhi on 14 April, 2009. International Herald Tribune (IHT) from the New York Times Co, (NYTCo.) joined FC as partner with the Mumbai launch with a daily four-page IHT World Business supplement incorporating news, features and analysis on global policies, business and markets (www.iht.com). FC launched its Delhi edition on 14 April, 2009 well within the target of five-city launch in its first year of existence.

Financial Chronicle also launched its website www.mydigitalfc.com in June, designed as India’s first business networking platform.

DCHL’s flagship print brand Deccan Chronicle is published from Hyderabad, Chennai and Bangalore. It is the largest circulated English-language daily newspaper in the whole of South India and the fourth largest English daily in India. DCHL also publishes The Asian Age, an up-market English language daily printed simultaneously from New Delhi, Mumbai and Kolkata.

Edit Philosophy:

A Brand that delivers WEALTH to its readers.

Values:

To be associated with ASPIRATION & PROSPERITY

FC – The Concept

Financial Chronicle (FC) is the flagship of a proposed multi-brand platform in the business journalism space from Deccan Chronicle Holdings Ltd, focusing on the various sectors of Indian economy. It is positioned to aid high net worth individuals in taking investment decisions.

The multiple platforms of FC have been crafted to target specific audience communities to deliver information on sectors based on their economic weightage and investment flows since opening up of the Indian economy in 1991.

FC is also positioned to deliver niche/specialty information that helps cater to individual investment needs and are more focused and approachable.

FC – Our Values and Core Ideology

Qualities that reflect in the business daily:

• As a weekday business broadsheet, FC is essentially in the business of providing reusable business news to its readers.

• FC champions the values of free market and free thinking as opposed to market monopoly.

• FC upholds these values on the foundation of four basic principles of transaction: BUY, SELL, SAVE, SPEND

At the core of this objective FC unabashedly attempts to satiate the urge of the Indian business reader to enhance his wealth and flaunt his new found prosperity.

PHILOSOPHY OF FC- WEEKDAY BUSINESS BROADSHEET

• FC is designed as a weekday business broadsheet tailor-made to enhance wealth for the country’s super rich by producing a premium business product.

• The motto of FC is: LIVE RICH

• FC is positioned to focus exclusively on the several uses of money. It does not follow any fixed DESIGN format other than a basic fixed template. THE COVER is designed to SURPRISE day after day, five days a week.

READER PROFILE

• FC is crafted as a pure-play business daily to address the top million among the country’s elite, and not project itself as a mass brand all-purpose general newspaper brand.

• FC is positioned to address the affluent of intellect, money and youth.

LAYOUT AND PAGINATION

While the main broadsheet features 12 pages (two colour and 10 black and white), the four-page IHT World Business is an all-colour pullout. Besides, there is a four page (B&W) pullout of the Bombay stock market listings in easy-to-read format and categorised as per market segment.

FC also features three weekly all colour supplements: FC Invest, FC Edge, FC Estate and FC Roar focusing on stock market analysis and advisories, real estate news and analysis, and the business of high life, respectively.

Chairman of the Board
T Venkattram Reddy
Vice Chairman
T Vinayak Ravi Reddy
Managing Director
P K Iyer