Price competition has grown more intense in most sectors we know primarily because purchasing managers exert much more influence over suppliers in business to business. In fact, they even threaten with denial of market access for certain manufacturers and distributors.
Amway India, a wholly owned subsidiary of Michigan (US)-based $8.8 billion Amway, one of the largest direct selling companies in the world with presence in over 100 countries and territories, is now working on to move more towards unisex products, than separate products for men and women.
Forevermark, the diamond brand from De Beers Group, sees a huge demand from India, especially in the daily-wear segment.
A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up). After wasting several millions of dollars, the company withdrew the product before losing even more!
Skill training company Primero Skills has set up welfare centres and homes for boys in Majnu ka Tila and Alipur in Delhi and Nirmal Chaaya for women in West Delhi, brining a change in the life of individuals making them focus on a gainful livelihood.
Overall, eight out of every 10 households in India reported purchasing at least one saree every year. The share of households purchasing sarees is higher in rural India at 85 per cent.
With more than 100 vehicle previews across the passenger vehicle, two-wheeler and commercial vehicle segments, Auto Expo, Asia’s biggest extravaganza and much-awaited auto show, promises to be a big hit despite some prominent automakers pulling away.
Audi, India’s third luxury car maker by sales, replaces its best-selling sports utility vehicle or SUV Q5, but does the more sophisticated all-new second generation Q5 make it a more compelling option than the Mercedes-Benz GLC, Land Rover Discovery Sport, BMW X3 as well as the newly launched Vol
Wagh Bakri, the 3rd largest packaged tea company in India from the stable of Gujrat Tea Processors & Packers Ltd, is now gearing up to tap the rural Indian market aggressively with one of its sub-brand ‘Mili’.
Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key trends as we see it emerge and take center stage from the lens of licensing:
It’s cementing a stronger bond with the consumers directly.
The luxury car makers from German Audi, Mercedes-Benz, BMW, Tata Motors-owned British iconic sports car maker Jaguar Land Rover, to Japanese Lexus, and Swedish Volvo are all set to introduce brand new exciting cars during 2018 to woo buyers and set the sales charts on fire.
Few winter-time pleasures are more basic (in a good way) than a cup of hot cocoa — although if you’re sipping on something that started as a powder, you are missing out.
Heritage Foods (HFL) with annual turnover of Rs 2642.89 crore is foraying into north India. It aims to ride its recent all-equity acquisition of Reliance Retail dairy products and hopes organic growth to reach Rs 6000 cr revenue by 2022.
It’s an ‘action-packed’ moment at Discovery Communications in India that recently announced its plans to disrupt the digital space with the launch of bespoke direct-to-consumer, social and mobile-first channels in early 2018.