Recently, Japanese watch manufacturer Casio, roped in Bollywood actor Jacqueline Fernandez as brand ambassador for its women’s range of wrist watches – Sheen, Baby-G and Enticer.
Many of you may not have heard of a dotcom venture called chaitime.com. They were in the market for only a very short time, may be as much time as it takes to finish a cup of chai!
The Mysore-based agarbathi to aerospace-diversified conglomerate NR Group, is gearing up to expand its reach globally and explore new geographies with Cycle Pure Agarbathies. The company is already the biggest exporter of agarbathies with sizeable presence in as many as 65 countries.
BMW, India’s second biggest German luxury car maker by sales, has introduced the new BMW X3 with a petrol engine option to take on archrival Mercedes Benz, Audi, Jaguar Land Rover and Volvo in Asia’s third biggest car mart.
There is a primary difference between a theme park and an amusement park. While amusement parks are a place of entertaining rides and attractions, a theme park comprises elements that are designed around a unified ‘theme’.
The British-American fashion hairstyle brand, Vidal Sassoon, has entered India by setting up its first training academy in collaboration with Bodycraft in Bangalore.
Offering a well-balanced drink for daily consumption and catering to different moods and palates are going to be two key market differentiators and brand positioning formula for Typhoo, the third largest tea brand from the UK with more than 100-year heritage, now owned by the Apeejay Surrendra Gr
Collaborative marketing can bring benefits beyond what money can buy and it involves partnering other businesses/media. In other words, this is how you can stretch your marcom budgets.
Tata Motors, India’s biggest commercial vehicle maker by sales, has planned out its growth trajectory to take on competitors such as Ashok Leyland, Mahindra and Mahindra and Eicher Motors in Asia’s third biggest economy.
Data privacy or not, everyone including my driver thinks that by not being in social media we are irrelevant. Yet, even the self-proclaimed digital wizards do not really know what works there and what doesn’t.
Toyota Kirloskar Motor, a joint venture between auto major Toyota and Kirloskar Group, has recently introduced its new entry-level, premium Sedan, Yaris, in the Indian market. Toyota Kirloskar Motor is betting big on its newly-launched sedan in order to bring sales back on track.
Ohfab, a niche handloom brand was founded in 2016 with the aim of reviving traditional techniques and designs woven by skilled artisans across India.