The history of the auto industry is littered with bold beginnings that never quite lived up to their ambitions. DeLorean, Fisker, Aptera, Coda, Li-Ion, Spyker—all failures.
Technology is a big enabler to do more with less. Yet, certain things just cannot be achieved with technology. Especially when it comes to building relationships with your customers.
The battle in the fast growing water purifier market seems to be hotting up with Havells India Ltd, the leading fast moving electrical goods (FMEG) company and the newest entrant in the category, aggressively positioning its brand against the existing market leader Eureka Forbes from the stable o
While little more than a handful of space tourists have ever escaped earth’s pull, mankind’s final frontier feels closer than ever.
For the 125+ year old heritage brand Keventer, ‘brand fatigue’ seems to be all but a marketing parlance as it sets out on a more vibrant and more aggressive path.
The “youngistan” spends hours on mobile phones and handheld devices today. Smart phones are used for watching movies, sending clips and pictures on a real time basis, playing games and enjoying live sports.
Xiaomi, the leading smartphone brand from the stable of Hongkong Stock Exchange-listed Xiaomi Corporation, which initially used to rely on online channels, has been increasingly moving towards offline sales, that is retail sales through physical outlets.
This South-African food chain with roots in culture, tradition and history, has become a household name for its flame-grilled menu with peri peri sauces.
Legrand India, specialist in electrical and digital building infrastructure like switches, power sockets, distribution panels, security systems, in its new campaign takes to wooing millennials in their natural habitat.
Marketing executives can take better decisions and achieve results if they have access to the right information. They can classify lists of customers, households, job titles, cellular phone models, and so on and send messages to those more likely to respond.
Forevermark is ushering in a new trend in India where singular diamonds will project an emotional value – the value of half carat through project resize.
UAE-based Ajmal Perfumes is looking at a major expansion in India.
Tomes have been written about how customers buy but most sales folks seem not to understand that at all. Especially when they work in the B2C (business to customers) arena.
Being aware of the cosmic abstract and its importance in religion is nothing new. In fact, it would be unfair to say abstract art is a new phenomenon. The use of abstract in art has been in vogue in early civilisations and medieval ages. Except, we call it tribal art.
How many exhibitors are participating in the expo?