M Muneer

M Muneer
CEO and managing director, CustomerLab Solutions
My Stories
  • Apr 10 2017, 2228

    Many entrepreneurs confuse sales with marketing or vice versa. And it is not very different for some of the learnt senior executives too

  • Jan 30 2017, 0122

    Do you know that direct marketing may have been in existence since 1930s? However, it became a unique marketing category only in the 1960s when a gentleman called Wunderman

  • Jan 22 2017, 2335

    As we have been discussing in these columns, business-to-business (B2B) marketing is becoming more dynamic by the day and even by the hour, and marketers who are used to static

  • Jan 15 2017, 2318

    Demonetisation and the cashless drive may have dampened the start of a great year in India for B2B companies. Media experts are questioning the merits of the DeMo move

  • Jan 10 2017, 0127

    The small and medium business (SME) sector offers significant growth opportunities, and marketing to this large segment of business in India makes sound sense for growth. Although many companies

  • Jan 01 2017, 2217

    Internet has impacted businesses in more ways than we had imagined since its introduction and proliferation. Businesses were able to put up a virtual infrastructure and a face for

  • Dec 26 2016, 0112

    Social media as a connection to reaching out to prospects and customers has gotten wider acceptance today than a couple of years ago. Consumer marketers started adapting to it

  • Dec 19 2016, 0200

    Majority of compa-nies in the B2B sector rely on customer relationship management (CRM) systems to manage their customer details at different levels and business requirements. It is a no-brainer

  • Dec 12 2016, 0450

    Most of my readers who are in the B2B sector will say an emphatic ‘yes’ to this question. Indeed much of B2B buying is rational and not much emotions

  • Dec 04 2016, 2206

    Succeeding in today’s disruptive economy is no easy task. In every industry the margins are under pressure - competitors are imitating or accelerating new products at cheaper prices