M Muneer
CEO and managing director, CustomerLab Solutions
My Stories
What Use Packaging?

If you own any Apple product you will have noticed their sleek white packaging as compared to the typical dull industrial grade packaging of a Dell or Lenovo.

Effectiveness is more critical than spends

Years ago when I was working with the doyens of advertising industry, Sir Maurice and Charles Saatchi, there was a favourite saying when clients were reluctant to pay the premium we charged: “When

Smarter Ways To Reach Out

Every marketing head loves making ad films. Not just for the thrill of discussing with top ad filmmakers, meeting models but also for receiving a cut from the approved budgets.

Being Neutral Is Better

You come across a whole bunch of new buzzwords these days. Some of these words are new to the world. Some are coined, some Hinglish and a lot many other types. Oftentimes it is quite funny.

Optimise Research When Going Global

As markets become stagnant and bottom lines get narrower – just as we have seen for the last four years – companies look at global markets for growth.

Driving ROI of Relationships

Enterprises invest considerable resources in Customer Relationship Management (CRM) software across the world.

Bartering as a Strategy?

In an economy that is hyper competitive, companies are finding it increasingly difficult to maintain their so-called share of wallet or market positions.

Marketeers Embrace Disruption

Remember the 2010 film “Enthiran (Robot)” starring Tamil superstar Rajinikanth? The one where a robot becomes emotionally involved like Human beings?

Link Satisfaction to Profits

Measuring customer satisfaction using elaborate questionnaires and experienced research agencies is a big bucks expense in most companies today.

Web Experience Matters a Lot

For the last two weeks I have been trying to ask a question to Vistara Airlines via their website and every time I fill up all the information including my loyalty number, the drop-down topic selec