M Muneer
CEO and managing director, CustomerLab Solutions
My Stories
Stay Focused & Win Big

In my work with many small and medium enterprises years ago, I have noticed hat many of these businesses consistently make the same marketing mistakes.

Internal Audience Is Key To Branding

Brand building is no small task. Developing a brand is a meticulous process for all businesses. Most brand custodians decide to reposition or rebrand once in several years.

The Cry For Accountability

Digital economy and social media proliferation have accelerated the cry for accountability in advertising and marketing.

Creating a Value Chain

You know that your competitive advantages and meaningful differentiation have eroded when your sales people ask for price reduction or when you have to compete on price.

Branding & Promotion

Most brand managers routinely apply the fundamentals of marketing famously documented by the likes of Phil Kotler and Al Ries when it comes to advertising, positioning strategies, logo designing an

Right Sales Metrics Aid Brands DeMo and GST apart, general dullness in the market is making it hard for sales, and brands are investing heavily into driving business development and sales.
Good to Great, Anyone? On July 1, every newspaper was flushed with GST related special offers by various organisations. Lower prices apart, how many of these companies provide at least a bare minimum level of service?
Are You Marketing or Selling? Many entrepreneurs confuse sales with marketing or vice versa. And it is not very different for some of the learnt senior executives too.
Should direct marketing get more personal? Do you know that direct marketing may have been in existence since 1930s?
Being smart is better for marketers As we have been discussing in these columns, business-to-business (B2B) marketing is becoming more dynamic by the day and even by the hour, and marketers who are used to static marketing plans need a

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