Stay Focused & Win Big
In my work with many small and medium enterprises years ago, I have noticed hat many of these businesses consistently make the same marketing mistakes.
Internal Audience Is Key To Branding
Brand building is no small task. Developing a brand is a meticulous process for all businesses. Most brand custodians decide to reposition or rebrand once in several years.
The Cry For Accountability
Digital economy and social media proliferation have accelerated the cry for accountability in advertising and marketing.
Creating a Value Chain
You know that your competitive advantages and meaningful differentiation have eroded when your sales people ask for price reduction or when you have to compete on price.
Branding & Promotion
Most brand managers routinely apply the fundamentals of marketing famously documented by the likes of Phil Kotler and Al Ries when it comes to advertising, positioning strategies, logo designing an
Right Sales Metrics Aid Brands
DeMo and GST apart, general dullness in the market is making it hard for sales, and brands are investing heavily into driving business development and sales.
Good to Great, Anyone?
On July 1, every newspaper was flushed with GST related special offers by various organisations. Lower prices apart, how many of these companies provide at least a bare minimum level of service?
Are You Marketing or Selling?
Many entrepreneurs confuse sales with marketing or vice versa. And it is not very different for some of the learnt senior executives too.
Being smart is better for marketers
As we have been discussing in these columns, business-to-business (B2B) marketing is becoming more dynamic by the day and even by the hour, and marketers who are used to static marketing plans need a