Yahoo! India’s latest feature is one-stop multimedia search engine

Fresh from brushing off a hostile take-over bid from Microsoft, internet firm Yahoo! is

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waking up to the reality and necessity of consistent innovation.

On Thursday, the company launched a new search service called Glue Pages Beta, available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single “visual” search results page.

Glue Pages Beta, which aggregates text, images, and video content, is available for select search terms across categories such as health, sports, entertainment, travel, technology, and finance.

Designed to save time by offering a new way to find answers quickly, Glue Pages Beta is ideal for topics with broad coverage across a variety of information sources. For example, a search for “diabetes” combines results from HowStuffWorks, Yahoo! Groups, Yahoo! Health, Yahoo! Answers, and blogs. A search for “Aishwarya Rai” would include biographical quick-facts, videos, music tracks, photos, and content from Yahoo! Answers. Results will be displayed alongside classic Yahoo! India Search results. Consumers will also find links for other Glue Pages on topics related to their query.

“Searching on Glue Pages Beta will result in an experience that promises more than just web links. Users will receive more relevant, visually appealing search results from across the Web in one topical page. The new Glue Pages Beta feature for Yahoo! India Search supports our strategy to make Yahoo! the leading starting point on the Internet,” said Gopal Krishna, head of audience, Yahoo! India.

Yahoo! India officials have said more such innovation can be expected from the company in the immediate future. The giant has woken up.

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