Varun Dutt

Varun Dutt
The writer is on the faculty of Indian Institute of Technology, Mandi, India and knowledge editor of Financial Chronicle
My Stories
  • Jun 26 2015, 2017

    How one sets the pricing of products has a huge impact on online and offline sales. Designing the right pricing strategy is key to increasing checkouts and revenue

  • Jun 25 2015, 1910

    Thomas Alva Edison (the man who invented the modern light bulb with tungsten filament) once said, “We will make electricity so cheap that only the rich will burn candles.”

  • Jun 19 2015, 1950

    Charles Darwin once noted: “Ign­or­ance more frequently begets confidence than does knowledge. ” We all know the modern man to whom Darwin refers: the unemployed “musician” who must inform all

  • Jun 12 2015, 2011

    In marketing, the decoy effect, or the decoys, on consumer choice is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also

  • Jun 11 2015, 2135

    In February 2015, we crossed the Rubicon in terms of carbon in our atmosphere, and as the world experiences tremendous warming and weather extremes, we are now able to confirm