Ritwik Mukherjee
Senior Assistant Editor
My Stories
ITC Vivel takes initiative to empower women

Its brand philosophy has always been ‘Ab Samjhauta Nahin’.

Big B to promote Navratna Oil as Acapella singer

Bollywood Big B will now be seen in the avatar of an Acapella singer, promoting Navratna Oil, the ayurvedic therapeutic cool oil brand from the stable of Emami Limited.

Eyeing offshore markets

Bagrry’s India, one of the leading brands of health foods and breakfast cereals in the Indian sub-continent, which has traditionally been focusing on domestic market demand, is now increasingly con

Govt decision has jute industry in quandary

The Union ministry of consumer affairs & food distribution’s decision to approve dilution of 258,000 bales of jute bags (one bale is 180 kg) for the kharif marketing season of FY18 and the rabi

Bandhan Bank aims to keep gross NPA below 1%

Amidst so much of furore over bank NPAs, Bandhan Bank, which is in the process of raising Rs 4,473 crore through its mega initial public offering (IPO), is gearing up to bring down its gross non-pe

Emami gets ‘India Ka Naya Chehra’

BSE-listed Emami Ltd is now coming up with a new brand campaign for BoroPlus Healthy White Fairness Cream, driven by the new campaign line and philosophy that women are ‘India Ka Naya Chehra’.

Skipper joins hands with Metzerplas for water infrastructure

A top Israeli brand will soon be seen tapping the vast Indian agriculture sector with its drippers, driplines, irrigation pipes and many more.

Selling insurance through high-octane campaign

Aditya Birla Sun Life Insurance (ABSLI), the life insurance arm of Aditya Birla Capital Limited (ABCL), is now up to provoking people to self-realise their needs through its new high-octane campaig

High production to keep prices under pressure

Sugar supplies from mills have been relentless recently, resulting in swollen ready stocks.

Best foot forward

From a family footwear brand, offering the best value for money, to a lifestyle brand for those who see themselves as inseparable from the latest trends, global class and tasteful appreciation of b