IT major CSC (formerly Computer Sciences Corporation) is betting big on India. The company

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is looking to ramp up headcount in the country while improving revenues at its Indian operations via the hybrid model.

Bala Mahadevan, managing director of CSC India, said that the company had developed a hybrid model for delivering services from India. While projects in one model is routed through the front end sales teams based in the West, the second involves the Indian sales team to get projects themselves, which makes a revenue generator.

The other difference in the two models, created after CSC's acquisitions of Covansys and FCG last year, is the size of contracts. ''The company is leveraging the acquisitions to foray into the smaller deal market in the range of $50-100 million. The second model, which brands the company as a premium India-based offshore service provider, has seen a lot of traction in the last few months,'' he said. Deals have been won from sectors like

manufacturing, telecom, healthcare and a diamond mining company.

CSC is also looking to increase headcount in India. The ramp up will be in all the seven centres - Bangalore, Noida, Chennai, Hyderabad, Mumbai, Vadodara and Indore. Mahdevan declined to give numbers but said it will also include about 1,300 fresh graduates joining in next two months.

Since 2004, when it had 4,000 people, the company now has 19,000 people. The number includes the 10,000 plus employees acquired through Covansys and FCG.

The new India focus is part of CSC' global transformation strategy -- Project Accelerate -- which focuses on reposting of commercial outsourcing, increasing verticalisation and expand into smaller deal space, strengthen global footprint, optimise India's potential and expand/invest in federal/governemnt segment.

The company has recently undertaken a global re-branding exercise including changing the logo. In India, CSC plans to launch a branding initiative in college campuses and also a TV ad soon.